Your C.A.R.

Get Involved

Find out how you can Get Involved with C.A.R's Governmental Affairs program!

2020 Census

The importance of completing the census survey for REALTORS®.

Housing Affordability Fund

Programs and grants to provide direct assistance to address the housing crisis in California.

Make A Donation to HAF
Rising Star Award

The Rising Star Award program is a C.A.R. initiative designed to work with the brokerage community to recognize their up-and-coming agents.

C.A.R. Disaster Relief

C.A.R. stands ready to assist REALTORS® who have been impacted by wildfires through its Disaster Relief Fund and NAR's REALTORS® Relief Foundation.

California Disaster Resources
Innovators Workshop

Do you have an innovative idea(s) with regards to real estate? Submit your idea(s) for a chance to partner with C.A.R. and transform tomorrow's industry!

Scholarship Foundation

Scholarships for California students planning to pursue a career in real estate.

Education Foundation

Grants for California REALTORS® and residents pursuing real estate education.

Diversity and Inclusion Programs

Find out more information on key diversity and inclusion programs and projects available.

Latinx Professionals Network C.A.R. Women's Initiative
Young Professionals Network

New to the industry? YPN is a network to sharpen your skills, heighten your leadership, and connect with fellow REALTORS®.

Guide to Benefits

As a member of C.A.R., you receive more than 100 free and discounted benefits. Find out more about your member benefits here.

C.A.R. Member Discounts NAR Member Discounts C.A.R. Insurance Products
For New Members

As a new member of C.A.R. you have questions about your benefits and discounts. Find the answers here.

Member FAQs
Consumer Ad Campaign

C.A.R.'s annual consumer advertising campaign creates awareness of the REALTOR® brand and demonstrates the many benefits of the consumer-REALTOR® relationship.

Who's Your REALTOR®?
C.A.R. Mission Statement

C.A.R. is a statewide trade association dedicated to the advancement of professionalism in real estate.

Annual Report
2020 C.A.R. Officers

Meet the 2020 C.A.R. Leadership Team

Media Center

C.A.R.'s Media Center houses the Association's news releases, media guidelines, and logos.

News Releases
Customer Service

Looking for additional assistance? The Customer Contact Center is looking forward to serving you Monday through Friday between the hours of 8:30 a.m. and 4:45 p.m.

For Association Executives

This site is designed to assist you in your profession by providing access to information on events


C.A.R. and its subsidiaries are currently recruiting for the following job opportunities.

Partner With Us

Partner With Us

Advertise With Us

Learn about advertising with C.A.R.

C.A.R. Services

We are an email, a phone call or a click away. Don't hesitate and reach out to us!

Rosters & Directories

Need help finding the right person? Try searching through our various rosters & directories.


What is This?
Add a quick link to this page from the Homepage when you are signed in
Share Article

It's been 22 years since we launched our first consumer advertising campaign, the award-winning "Real Estate Is Our Life™," and we’ve been changing perception of REALTORS®. ever since.

The campaign was an immediate success, winning a "Telly Award" for outstanding television commercials and significantly improving consumers' recognition of the difference between REALTORS® and licensees.  Its broad appeal did not go unnoticed by the NATIONAL ASSOCIATION OF REALTORS® (NAR), and in 1998, NAR's board of directors adopted "Real Estate Is Our Life™" as its own nationwide public awareness campaign.


Other major milestones include:

  • In 1999, C.A.R. translated the "Real Estate Is Our Life™" television commercials into Spanish, for UNIVISION station affiliates throughout the state.
  • Also in 1999, C.A.R. launched a new online component to its campaign, placing more than 8 million banners on the Web to reach web-savvy consumers and drive traffic to the Association's "California Living Network" website.
  • In 2003, C.A.R. refreshed its consumer advertising efforts with a new message: "REALTOR®--The Most Important Title in Real Estate." Consumer recall and appreciation for REALTORS went way up and the success of the campaign continued through 2006.
  • In 2008, the Association launched a bold, new theme for its consumer advertising campaign: "California REALTORS®. Your Peace of Mind." It was the Association's most expansive consumer advertising campaign since 1997. The theme was modified to “Your Piece of California. Your Peace of Mind”and achieved substantial consumer recognition by the end of 2010.
  • In 2011, C.A.R. switched things up with a campaign that let consumers speak directly to consumers. 2011 and 2012 were all about testimonials from real California home buyers who achieved their dreams of homeownership by working with REALTORS®. “Champions of Home” homed in on the obstacle-busting qualities California REALTORS® offer their clients.
  • In 2017 “Long Story” campaign featured REALTORS® at the center of economic growth in California. We ramped up broadcast media in core markets, as well as digital and social components statewide.


Top Searches