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Housing Affordability Fund

Programs and grants to provide direct assistance to address the housing crisis in California.


2018 Rising Star Award

The Rising Star Awards are a new C.A.R. initiative designed to work with the brokerage community to recognize their up-and-coming agents.


REALTORS® Care

C.A.R. stands ready to assist REALTORS® who have been impacted by these wildfires through its Disaster Relief Fund.


Get Involved

Find out how you can Get Involved with C.A.R's Governmental Affairs program!


Innovators Workshop

Do you have an innovative idea(s) with regards to real estate? Submit your idea(s) for a chance to partner with C.A.R. and transform tomorrow's industry!


Scholarship Foundation

Scholarships for California students planning to pursue a career in real estate.


Education Foundation

Grants for California REALTORS® pursuing advanced real estate designations.


Diversity and Inclusion Programs

Diversity and Inclusion.


Young Professionals Network

New to the industry? YPN is a network to sharpen your skills, heighten your leadership, and connect with fellow REALTORS®.


For New Members

As a new member of C.A.R. you have questions about your benefits and discounts. Find the answers here.


Consumer Ad Campaign

C.A.R.'s annual consumer advertising campaign creates awareness of the REALTOR® brand and demonstrates the many benefits of the consumer-REALTOR® relationship.


Guide to Benefits

As a member of C.A.R., you receive more than 100 free and discounted benefits. Find out more about your member benefits here.


2018 C.A.R. Officers

Meet the 2018 C.A.R. Leadership Team


C.A.R. Mission Statement

C.A.R. is a statewide trade association dedicated to the advancement of professionalism in real estate.


Advertise With Us

Learn about advertising with C.A.R.


Careers

C.A.R. and its subsidiaries are currently recruiting for the following job opportunities.


Customer Service

Looking for additional assistance? The Customer Contact Center is looking forward to serving you Monday through Friday between the hours of 8:30 a.m. and 4:45 p.m.


Media Center

C.A.R.'s Media Center houses the Association's news releases, media guidelines, and logos.


Partner With Us

Partner With Us


C.A.R. Services

We are an email, a phone call or a click away. Don't hesitate and reach out to us!


Rosters & Directories

Need help finding the right person? Try searching through our various rosters & directories.


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It's been 21 years since we launched our first consumer advertising campaign, the award-winning "Real Estate Is Our Life™", and we’ve been changing perception of real estate agents ever since.

The campaign was an immediate success, winning a "Telly Award" for outstanding television commercials and significantly improving consumers' recognition of the difference between REALTORS® and licensees.  Its broad appeal did not go unnoticed by the NATIONAL ASSOCIATION OF REALTORS® (NAR), and in 1998, NAR's board of directors adopted "Real Estate Is Our Life™" as its own nationwide public awareness campaign.

Other major milestones include:

  • In 1999, C.A.R. translated a bunch of the "Real Estate Is Our Life™" television commercials into Spanish, for UNIVISION station affiliates throughout the state.
  • Also in 1999, C.A.R. launched a new online component to its campaign, placing more than 8 million banners on the Web to reach web-savvy consumers and drive traffic to the Association's "California Living Network" website.

  • In 2003, C.A.R. refreshed its consumer advertising efforts with a new message: "REALTOR®--The Most Important Title in Real Estate." Consumer recall and appreciation for REALTORS went way up and the success of the campaign continued through 2006.|

  • In 2008, the Association launched a bold, new theme for its consumer advertising campaign: "California REALTORS®. Your Peace of Mind."It was the Association's most expansive consumer advertising campaign since 1997. The theme was modified to “Your Piece of California. Your Peace of Mind”and achieved substantial consumer recognition by the end of 2010.

  • In 2011, C.A.R. switched things up with a campaign that let consumers speak directly to consumers. 2011 and 2012 were all about testimonials from real California home buyers who achieved their dreams of homeownership by working with REALTORS®. “Champions of Home” honed in on the obstacle-busting qualities California REALTORS® offer their clients.

  • Last year’s “Long Story” campaign featured REALTORS® at the center of economic growth in California. We ramped up broadcast media in core markets, as well as digital and social components statewide.

 


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