Californians for Homeownership was founded in response to the California Legislature’s call for public interest organizations to fight local anti-housing policies on behalf of the millions of California residents who need access to more affordable housing.
Programs and grants to provide direct assistance to address the housing crisis in California.
Make A Donation to HAFThe Rising Star Award program is a C.A.R. initiative designed to work with the brokerage community to recognize their up-and-coming agents.
C.A.R. stands ready to assist REALTORS® who have been impacted by wildfires through its Disaster Relief Fund and NAR's REALTORS® Relief Foundation.
California Disaster ResourcesScholarships for California students planning to pursue a career in real estate.
Find out more information on key diversity and inclusion programs and projects available.
Fair Housing Latino Professionals Network C.A.R. Women's InitiativeNew to the industry? YPN is a network to sharpen your skills, heighten your leadership, and connect with fellow REALTORS®.
As a member of C.A.R., you receive more than 100 free and discounted benefits. Find out more about your member benefits here.
C.A.R. Member Discounts NAR Member Discounts C.A.R. Insurance ProductsAs a new member of C.A.R. you have questions about your benefits and discounts. Find the answers here.
Member FAQsC.A.R.'s annual consumer advertising campaign creates awareness of the REALTOR® brand and demonstrates the many benefits of the consumer-REALTOR® relationship.
Branded Content Series Online Campaign Paid Social Partnerships Podcasts Search Sponsorship and BrandingC.A.R. is a statewide trade association dedicated to the advancement of professionalism in real estate.
Annual ReportC.A.R.'s Media Center houses the Association's news releases, media guidelines, and logos.
News ReleasesLooking for additional assistance? The Customer Contact Center is looking forward to serving you Monday through Friday between the hours of 8:30 a.m. and 4:45 p.m.
Need help finding the right person? Try searching through our various rosters & directories.
Unprecedented times calls for an unprecedented marketing approach. That’s why C.A.R.’s new 2022 consumer advertising campaign takes a fresh look at content and media for a complex and ever-changing California real estate landscape.
We’ve made a creative shift from motivating with OPTIMISM because REALTORS® are there for you to motivating with CONFIDENCE because REATORS® get it, and have the answers. With media, we’ve also made a shift - from building awareness and educating consumers about the benefits of using a REALTOR® to using media as a mechanism to distribute content that educates consumers and instills CONFIDENCE in REALTORS®.
Taking a multi-pronged approach will allow C.A.R. to surround the homebuying/selling audience in distinct ways. It takes into consideration the rapidly evolving media trends and consumer habits, and recognizes that no two consumers are alike. Here are the highlights of this year’s marketing campaign that will educate and engage:
