Californians for Homeownership was founded in response to the California Legislature’s call for public interest organizations to fight local anti-housing policies on behalf of the millions of California residents who need access to more affordable housing.
Programs and grants to provide direct assistance to address the housing crisis in California.
Make A Donation to HAFThe Rising Star Award program is a C.A.R. initiative designed to work with the brokerage community to recognize their up-and-coming agents.
C.A.R. stands ready to assist REALTORS® who have been impacted by wildfires through its Disaster Relief Fund and NAR's REALTORS® Relief Foundation.
California Disaster ResourcesScholarships for California students planning to pursue a career in real estate.
Find out more information on key diversity and inclusion programs and projects available.
Fair Housing Latino Professionals Network C.A.R. Women's InitiativeNew to the industry? YPN is a network to sharpen your skills, heighten your leadership, and connect with fellow REALTORS®.
As a member of C.A.R., you receive more than 100 free and discounted benefits. Find out more about your member benefits here.
C.A.R. Member Discounts NAR Member Discounts C.A.R. Insurance ProductsAs a new member of C.A.R. you have questions about your benefits and discounts. Find the answers here.
Member FAQsC.A.R.'s annual consumer advertising campaign creates awareness of the REALTOR® brand and demonstrates the many benefits of the consumer-REALTOR® relationship.
Online Campaign Paid Social Partnerships Podcasts Search Sponsorship and Branding TV and VideoC.A.R. is a statewide trade association dedicated to the advancement of professionalism in real estate.
Annual ReportC.A.R.'s Media Center houses the Association's news releases, media guidelines, and logos.
News ReleasesLooking for additional assistance? The Customer Contact Center is looking forward to serving you Monday through Friday between the hours of 8:30 a.m. and 4:45 p.m.
Need help finding the right person? Try searching through our various rosters & directories.
You’re proud to call yourselves REALTORS®. And even prouder to call yourselves Californians. Because beyond that “SOLD!” sign, it’s the people of this place who inspire you to do what you do. That’s why C.A.R’s 2021 consumer ad campaign speaks to the mission of California REALTORS® - to make homeownership possible for all the doers and dreamers of California who deserve to call a piece of this place their own.
So, consider this new campaign an anthem of California pride. Pride in this golden state, pride in the individuals who move it forward, and pride in the REALTORS® who open the doors, unlock the possibilities, and make California dreams come true.
Here are the highlights of this year’s marketing campaign:
Check out the new campaign and use it in your marketing!
