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Californians for Homeownership

Californians for Homeownership was founded in response to the California Legislature’s call for public interest organizations to fight local anti-housing policies on behalf of the millions of California residents who need access to more affordable housing. 


Champions of Home Impact Awards

The Champions of Home Impact Awards honor California REALTORS® who have made a significant impact on their communities through volunteer efforts. 


Housing Affordability Fund Program

HAF plays an active role in addressing the ongoing housing affordability challenges facing California.

Make A Donation to HAF
C.A.R. Disaster Relief

C.A.R. stands ready to assist REALTORS® who have been impacted by wildfires through its Disaster Relief Fund and NAR's REALTORS® Relief Foundation.

California Disaster Resources
Scholarship Foundation

Scholarships for California students planning to pursue a career in real estate.


Education Foundation

Grants for California REALTORS® and residents pursuing real estate education.


Diversity and Inclusion Programs

Find out more information on key diversity and inclusion programs and projects available.

Fair Housing Latino Professionals Network C.A.R. Women's Initiative
Young Professionals Network

New to the industry? YPN is a network to sharpen your skills, heighten your leadership, and connect with fellow REALTORS®.

Rising Star Award
Guide to Benefits

Download and share the official 2024 C.A.R. Member Benefits Guide.

NAR Member Discounts C.A.R. Insurance Products
For New Members

As a C.A.R. member you may have questions about your association and the industry. Find the answers here.

New Member FAQs Glossary Service Providers
Membership Dues and Value

C.A.R. provides tremendous member value through its innovative tools, services and education. Learn more about C.A.R. membership and dues and NAR membership and dues.


Consumer Ad Campaign

C.A.R.'s annual consumer advertising campaign creates awareness of the REALTOR® brand and demonstrates the many benefits of the consumer-REALTOR® relationship.


Smart Zone

Smart Zone provides tools and insights necessary to convey your unique value proposition, effectively market your services, keep your clients abreast of current real estate market trends and help you achieve success in a dynamic industry.


NAR Litigation

Explore the implications of the landmark Burnett v NAR antitrust lawsuit's outcome for REALTORS®, the industry, and your business.


2024 C.A.R. Officers

Meet the 2024 C.A.R. Leadership Team


C.A.R. Mission Statement

C.A.R. is a statewide trade association dedicated to the advancement of professionalism in real estate.

Annual Report
C.A.R. Impact Report

The CALIFORNIA ASSOCIATION OF REALTORS® is committed to bring you tools and information to help you succeed. Here are some of the innovative tools, services and education C.A.R. provided to help you achieve your professional goals.


Media Center

C.A.R.'s Media Center houses the Association's news releases, media guidelines, and logos.

News Releases
Careers

C.A.R. and its subsidiaries are currently recruiting for the following job opportunities.


Partner With Us

Partner With Us


Advertise With Us

Learn about advertising with C.A.R.


Customer Service

Looking for additional assistance? The Customer Contact Center is looking forward to serving you Monday through Friday between the hours of 8:30 a.m. and 4:45 p.m.


Rosters & Directories

Need help finding the right person? Try searching through our various rosters & directories.


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This year’s campaign is about imbuing “Who's Your REALTOR®?” with fresh and relevant meaning. Starting with  research, we found that consumers want to be heard when it comes to their frustration with the ever-shifting California real estate market. They were excited to hear that REALTORS®  “get it" when it comes to the challenges they’re facing.” Once they heard about the empathy and understanding that California REALTORS® bring, it made them more excited to learn about their expertise  and experience. The California REALTORS®human approach is the tie-breaker when it comes to apps and other DIY real estate methods and platforms available to today’s consumer.

With media, we’ll demonstrate our strength in leadership during critical real estate sales periods while integrating into the everyday lives of home buyers and sellers. Keeping in mind rapidly changing trends and media habits, we’ve created a robust media plan leveraging marquee partners across broadcast and streaming video, digital video and banners, and social platforms to let our message shine.

We’ve also created an internal program called Share University that amplifies our message by teaching and inspiring members to share it. With new and improved tools, members have everything they need to customize, personalize and supercharge communications - whenever they’d like, all for free.

Here are the highlights of this year’s marketing campaign:

  • Video Campaign: We’ve set out to prove REALTOR® relevance and value, spark confidence in the market through confidence in California REALTORS® and leverage storytelling to turn our members into heroes.

    With three different client stories, we’re proving that home buyers and sellers can’t rely on what happened last year. They can’t rely on their buddy next door. They can’t rely on an app. They need someone who can read market conditions as they happen and interpret what they mean to their unique situation. They need a CaliforniaREALTOR®.

  • Broadcast and Streaming Media Buy: We’ve developed a big and bold video approach that delivers both :60 and :30 spots on traditional TV + digital streaming on major networks and premier programming in core markets and statewide. We’ll have a robust schedule on NBC, ABC, HGTV, Hulu + Peacock across morning shows, live news, local sports and prime. Jennifer Branchini will make a special appearance on NBC’s California Live and we’ve also partnered with the leading Hispanic network, Telemundo, to offer in language :30 spots.

  • Key Partnerships: We’re leveraging “home authorities’ such as HGTV and realtor.com to seed the dream and offer resources to bring that dream to life, as well as integrating into everyday lives with paid social using FB/Instagram, YouTube and Pinterest.

 


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