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Californians for Homeownership

Californians for Homeownership was founded in response to the California Legislature’s call for public interest organizations to fight local anti-housing policies on behalf of the millions of California residents who need access to more affordable housing. 

Housing Affordability Fund

Programs and grants to provide direct assistance to address the housing crisis in California.

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Rising Star Award

The Rising Star Award program is a C.A.R. initiative designed to work with the brokerage community to recognize their up-and-coming agents.

C.A.R. Disaster Relief

C.A.R. stands ready to assist REALTORS® who have been impacted by wildfires through its Disaster Relief Fund and NAR's REALTORS® Relief Foundation.

California Disaster Resources
Scholarship Foundation

Scholarships for California students planning to pursue a career in real estate.

Education Foundation

Grants for California REALTORS® and residents pursuing real estate education.

Diversity and Inclusion Programs

Find out more information on key diversity and inclusion programs and projects available.

Fair Housing Latino Professionals Network C.A.R. Women's Initiative
Young Professionals Network

New to the industry? YPN is a network to sharpen your skills, heighten your leadership, and connect with fellow REALTORS®.

Guide to Benefits

As a member of C.A.R., you receive more than 100 free and discounted benefits. Find out more about your member benefits here.

NAR Member Discounts C.A.R. Insurance Products
For New Members

As a C.A.R. member you may have questions about your association and the industry. Find the answers here.

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Consumer Ad Campaign

C.A.R.'s annual consumer advertising campaign creates awareness of the REALTOR® brand and demonstrates the many benefits of the consumer-REALTOR® relationship.

Branded Content Series Online Campaign Paid Social Partnerships Podcasts Search Sponsorship and Branding
2023 C.A.R. Officers

Meet the 2023 C.A.R. Leadership Team

C.A.R. Mission Statement

C.A.R. is a statewide trade association dedicated to the advancement of professionalism in real estate.

Annual Report
C.A.R. Impact Report

The CALIFORNIA ASSOCIATION OF REALTORS® is committed to bring you tools and information to help you succeed. Here are some of the innovative tools, services and education C.A.R. provided to help you achieve your professional goals.

Media Center

C.A.R.'s Media Center houses the Association's news releases, media guidelines, and logos.

News Releases
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Looking for additional assistance? The Customer Contact Center is looking forward to serving you Monday through Friday between the hours of 8:30 a.m. and 4:45 p.m.


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What is This?
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Unprecedented times calls for an unprecedented marketing approach. That’s why C.A.R.’s new 2022 consumer advertising campaign takes a fresh look at content and media for a complex and ever-changing California real estate landscape.

We’ve made a creative shift from motivating with OPTIMISM because REALTORS® are there for you to motivating with CONFIDENCE because REATORS® get it, and have the answers. With media, we’ve also made a shift - from building awareness and educating consumers about the benefits of using a REALTOR® to using media as a mechanism to distribute content that educates consumers and instills CONFIDENCE in REALTORS®.

Taking a multi-pronged approach will allow C.A.R. to surround the homebuying/selling audience in distinct ways. It takes into consideration the rapidly evolving media trends and consumer habits, and recognizes that no two consumers are alike. Here are the highlights of this year’s marketing campaign that will educate and engage:

  • Branded Content Series: Leveraging comedy as a way to ask questions, raise issues and commiserate on the current real estate challenges, we’ve created Are We Home Yet? a multi-part episodic series highlighting today’s biggest homebuying + selling challenges in California. Featured on Hulu and YouTube, our heroes – actors portraying home buyers and their REALTOR® - are joined by comedian/host Steve Trevino on an entertaining ride as they search for their first home.
  • NYTimes Marquee Partnership: We’re distilling the California real estate landscape with the New York Times by taking an evolved “traditional” approach to deliver powerful + provocative content. We’re leveraging their T-Brand Studios to develop and distribute long, short and podcast content using the New York Times’ trusted editorial voice and tone.
  • Smartless Podcast Integration: Co-produced by Wondery + Amazon and hosted by Jason Bateman, Sean Hayes and Will Arnett this partnership offers an intimate lifestyle environment to get our message across. Embracing a lighthearted, “trusted” friend approach this is the perfect pairing for C.A.R. integration into podcast content.

  • Champions of Home Consumer Site: redesigned last year, championsofhome.com is a seamless user experience, providing the tips and tools to make home ownership possible. 

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