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C.A.R.'s annual consumer advertising campaign creates awareness of the REALTOR® brand and demonstrates the many benefits of the consumer-REALTOR® relationship.

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Leveraging our marquee partnership with NBC, our TV spots will air in four core markets (Los Angeles, San Francisco, San Diego, and Sacramento) from April to July across targeted morning, day-time, evening, and late-night programing. Programming examples include The Voice, Ellen, and The Tonight Show with Jimmy Fallon.
Also, we’re continuing our partnership with HGTV and Bravo to expand the campaign reach by running spots during popular programming like The Property Brothers and Love It or List It. Commercials on these networks will run from April 3 to July 10 across the same four markets, and will get consumers asking, "Who’s Your REALTOR®?"
Campaign Highlights:
● 14 weeks on NBC from April 3 to July 10
● 7 weeks on HGTV and Bravo from April 4 to May 22
● Television spots include two 30-second brand commercials, a 15-second commercial and four :30 custom vignettes with Television host, Author and REALTOR® Egypt Sherrod
● The C.A.R. message will create over 55 million impressions on television during the campaign.
● More than 20 TV spots featuring custom Hispanic video content with Telemundo talent will deliver authentic, in-language message within the LA DMA, creating over one million impressions.

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