Time to bring it home. Find zipForm®, transaction tools, and all the closing resources you'll need. Except for the champagne — that's on you.
Time to bring it home. Complete transactions and contracts electronically through zipForm®.
Realtor® Secure Transaction is your place to discover, access and master the essential tools for a modern, efficient and secure transaction.
Transaction management and forms software with all the must-have features, including current statewide contracts, local forms, and more.Transaction Products Service Providers Forms Libraries Support
Free advice to help you understand the form you're using with Forms Tutor® and identify which form you need for your transaction with Forms Advisor™
C.A.R. Standard Forms are developed by the C.A.R. Legal Department which gathers input from real estate professionals and attorneys to create user-friendly, comprehensive, and dependable forms.
C.A.R. now offers a list of Certified Home Inspectors for our REALTORS® members. Participants of this program have completed certain background and education requirements. Click Here to see the program details and a directory of Certified Home Inspectors.
Advice, Support and materials to improve your transactions.Transaction Tools Support Register for FREE Training Webinars
We're here to help, people! Business products and tools to empower REALTORS®.
Your one-stop-source for real estate products, forms, education, high-tech tools and more
Everything you need for a successful property management & leasing business
Download the latest C.A.R. mobile apps, including CARmojies & Stickers, C.A.R., Legal Hotline, CA REALTOR® EXPO, and zipForm Mobile.
Help potential buyers open the door to home-ownership by searching from over 400 available down payment assistance programs throughout California.
Q: Where do I go to get legal questions answered? A: Easy, look to the right!
This is a resource page for all things RPA 2021. It includes links to the RPA and RPA-related forms, training, legal presentations, and publications.
Forms, guides and other legal materials that may be used due to the spread of the Covid-19 strain of the coronavirus.
Legal articles, many in question and answer format, are currently available on over 150 subjects in 50-plus categories.All Legal Q&As
6 charts show REALTORS ® what needs to be disclosed and to whom in various sales and lease scenarios.Lease-Rental Disclosure Chart Sales Disclosure Checklist Sales Disclosure Chart
Need help on a legal issue? First, pick one of the topics.
PowerPoint presentations, videos and flyers for Brokers, Agents, and Consumers.
Short, helpful, 1-page articles on key legal topics
Wish you could catch up on California real estate law without having to read even more documents? Relax and watch a video as C.A.R.’s Legal Live Webinars bring you up-to-date on the hottest topics in real estate law.
The Legal Matters Podcast is the official podcast of the California Association of REALTORS® Member Legal Services Department.
Help, I need backup! Whether it's legal or financial help you need, C.A.R.'s got your back with these resources.
If you're a member looking to resolve a minor dispute or communication issue with another REALTOR®, a C.A.R. ombudsman may be able to help!
C.A.R. REALTOR® volunteers are specifically trained and are available to answer questions from other members about the Code of Ethics, and can provide information and limited counseling concerning its proper interpretation.
Your lifeline to the lending community formerly known as the Finance Helpline and Mortgage Rescue™. Find contacts and answers to all mortgage related questions, and problems that arise in your real estate transaction. Get assistance today!Lending Resources
Looking for additional assistance? The Customer Contact Center is looking forward to serving you Monday through Friday between the hours of 8:30 a.m. and 4:45 p.m.
The C.A.R. Real Estate Mediation Center for Consumers has mediators available to assist buyers and sellers (as well as other parties to real estate transactions) in resolving their disputes.
Did you know that for zero dollars and zero cents, you can speak with an attorney about your transaction? If you don't believe us, check it out yourself.
We offer a wide array of real estate educational courses, certifications & designations in various formats.
Easily renew your real estate license with the FREE 45 hour online license renewal package from C.A.R.
Prepare to earn your real estate license with our online courses
Distinguish yourself by learning how to build a business that specializes in niche markets to nearly double your earning potential in various real estate sectors
Browse our class schedule to find when and where to take real estate courses.
Browse through the many courses we offer - listed in alphabetical order.Online Bundles
A special 1-day event pumped up with expert insight on Transaction Coordination (TC) practices throughout the industry.
The REMS system allows brokers to deliver quality education to their agents and track their progress.
Complete your eight-hour NMLS license renewal requirement through our NMLS-approved provider, OnlineEd
Mark your calendars for our yearly meetings and events!
The main Business Meetings page includes important links for Directors and Committee Members.Current Business Meeting Materials Tentative Program Meeting Registration
NAR meeting information and materials.
You're the brand! Use our marketing tools to tell your story.
A one-stop shop for tools and and resources to educate consumers about the intricacies of buying and selling a home and how a REALTOR® can help.Prop 19 Infographics One Cool Thing Tax Reform One Sheets Fire Insurance One Sheet
Explore and interact with the latest market statistics.Housing Market Summary County Market Updates Housing Perspective Market @ A Glance
Marketing tools from C.A.R.'s consumer advertising campaign
Got knowledge? All the info you need on California’s housing market, economy, and issues impacting the industry.
This information is designed for Real Estate Brokers and Office Managers to assist you in supporting your real estate business.
CCRE's mission is to advance industry knowledge and innovation with an emphasis on convening key experts and influence-makers.
Frequently Asked Questions about the Tax Cuts and Jobs Act
Be trendy -- stay current with our latest market forecasts and data analyses.
The latest housing market forecast and projection to what lays ahead.
View the latest sales and price numbers. Find out where sales will be in upcoming months.Current Sales & Price Statistics HAI First-Time Buyer Housing Affordability Index - Traditional Historical Housing Data Annual Historical Data Summary
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Gain insights through interactive dashboards and downloadable content.Buyer's Guide Housing Market Overview Market Update Videos View All Shareable Reports View All Interactive Dashboards
Catch up with the latest outreaches and webinars by the Research and Economics team.
C.A.R. conducts survey research with members and consumers on a regular basis to get a better understanding of the housing market and the real estate industry. Results and analyses from these studies are released in different formats – written report, power-point, infographic, webinar, and podcast - and can be found in this section.
Stay connected with the latest releases by subscribing to the products and services that interest you.
You’ve gone pro! So here are guidelines about MLS rules and professional standards.
California Model MLS Rules, Issues Briefing Papers, and other articles and materials related to MLS policy.Statewide MLS Initiative
Looking for information on how to file an interboard arbitration complaint? You've come to the right place! Find the rules, timeline and filing documents here.
Summaries and photos of California REALTORS® who violated the Code of Ethics and were disciplined with a fine, letter of reprimand, suspension, or expulsion.
The most recent edition of the Code of Ethics and Standards of Practice of the National Association of REALTORS®.
C.A.R. is presenting a 4-day Mediator Training for REALTORS® via Zoom webinar. All REALTORS® are welcome to register.
The California Professional Standards Reference Manual, Local Association Forms, NAR materials and other materials related to Code of Ethics enforcement and arbitration.Resources for Hearings via Zoom Online Training for Professional Standards Volunteers Professional Standards Webinars Professional Standards Administrator Certification Professional Standards Train the Trainer
An industry that works together, thrives together. Participate in legislative advocacy as a C.A.R. member!
C.A.R. advocates for REALTOR® issues in Washington D.C., Sacramento and in city and county governments throughout California.
CREPAC, LCRC, IMPAC, ALF and the RAF comprise C.A.R.'s political fundraising arm.REALTOR® Action Fund
It's the Law -- C.A.R.'s legal eagles tell you what you need to know to stay out of trouble.
California Code of Ethics and Arbitration Rules and external link to JAMS Arbitration service.
Summaries of legislation and regulation effecting REALTORS® and updates on news relevant to REALTORS®.2022 New Laws 2021 New Laws 2020 New Laws 2019 Real Estate Clean Up Law Changes 2019 New Laws 2018 New Laws 2017 New Laws Legal News
Important industry cases, resources and informationImportant Real Estate Cases (California and Federal) Small Claims Court
Learn on-the-go! The Legal Matters Podcast gives you bite-size nuggets of power-packed legal information that will help you protect yourself and your clients. Join our attorneys for a “Legal Bedtime Story” or for the scoop on vital issues like the “Top 5 RPA Mistakes”.
Current legal developments, C.A.R. legal products and services.Legal Foundation Realegal® SB 800 Member Legal Services Legal Action Fund Attorney Access Form
Represent! Join C.A.R. in our community and foundation programs.
Californians for Homeownership was founded in response to the California Legislature’s call for public interest organizations to fight local anti-housing policies on behalf of the millions of California residents who need access to more affordable housing.
Programs and grants to provide direct assistance to address the housing crisis in California.Make A Donation
The Rising Star Award program is a C.A.R. initiative designed to work with the brokerage community to recognize their up-and-coming agents.
C.A.R. stands ready to assist REALTORS® who have been impacted by wildfires through its Disaster Relief Fund and NAR's REALTORS® Relief Foundation.California Wildfire Resources
Scholarships for California students planning to pursue a career in real estate.
Grants for California REALTORS® and residents pursuing real estate education.
Find out more information on key diversity and inclusion programs and projects available.Fair Housing Latino Professionals Network C.A.R. Women's Initiative
New to the industry? YPN is a network to sharpen your skills, heighten your leadership, and connect with fellow REALTORS®.
Adding REALTOR® next to your name is cool. What comes with that title is even cooler. Check out your benefits.
As a member of C.A.R., you receive more than 100 free and discounted benefits. Find out more about your member benefits here.C.A.R. Member Discounts NAR Member Discounts C.A.R. Insurance Products
As a new member of C.A.R. you have questions about your benefits and discounts. Find the answers here.Member FAQs
This is so us...who we are and what we do.
C.A.R. is a statewide trade association dedicated to the advancement of professionalism in real estate.Annual Report
Meet the 2022 C.A.R. Leadership Team
C.A.R.'s Media Center houses the Association's news releases, media guidelines, and logos.News Releases
Looking for additional assistance? The Customer Contact Center is looking forward to serving you Monday through Friday between the hours of 8:30 a.m. and 4:45 p.m.
Whichever department you are looking to speak with, don't hesitate to reach out! We'd love to hear from you.
Will you try just about anything to reach your audience? Blogs, reels, mailings, give-aways, contacting anyone and everyone you once knew, and starting over each week? Keeping up with every latest marketing fad and lead-generating idea is exciting but also exhausting. Maybe instead of trying every new thing, committing to just a few, simple strategies can help you target your way to the top, says real estate business coach, Dr. Lee Davenport.
Davenport gave a presentation at C.A.R.’s REimagine! Real Estate Virtual Conference and Expo, where she outlined strategies for finding your best path to success no matter what the rest of the market is doing. The complete session is available to watch on demand here until Dec. 31, 2021.
The first step, says Davenport, is to Set Expectations. Tell clients how you work! What can they expect during the process of finding or selling their home? How will you help them, and sometimes even more importantly, what won’t you do? Telling people ahead of time how you work can avoid confusion, hurt feelings or worse, later in the process.
Part of setting expectations is leading with information about fair housing. Know and explain the protected categories in the state and explain why “love letters” are a bad idea. You no doubt understand, but your client might not have heard, that a hot market tends to lead to even greater inequity in the home buying process. Educate your clients about what you can and can’t do, according to the ethics code and state law.
The second S for success is Skip the Spaghetti Method. You know how people used to test cooking spaghetti to see if it was done by throwing a piece or two against the wall and seeing if it sticks? Well that method causes a big mess, cold noodles, and it takes a huge amount of time, money and energy—none of which are limitless. The Spaghetti method, of throwing everything against the wall and seeing what sticks, will not get you the leads you want. It turns in to a firehose with no target.
Instead, be strategic. It may be easier to work with buyers because they come to you. But Davenport recommends becoming a Listing Leader. While you work to represent home sellers, identify the niche you want to work with. Be sure, however, that this niche is not on the list of protected categories, such as race, gender, age, family status, ancestral origin or genetic information. Instead of targeting, one small demographic such as family status, race, or sexual orientation, think bigger.
Instead of saying a place is good “for kids,” “divorcees” or “empty nesters,” try saying “move up!” Instead of saying “single ladies,” say “first timers.” It’s important never to reveal marital or family status because it’s against the law.
Identify the population you wish to work with, as long as it’s not a protected group. Narrow to just one or two niches (that do not violate fair housing laws). Instead, use your usual strategies, but then segment your database and reach out to them. Use what you have more effectively. Two years ago it might have seemed strange to contact someone you haven’t chatted with in a long time, but that has changed because of the pandemic. Now people are reaching out to others they haven’t seen in a long time. This works in your favor!
The third S is to school yourself on how to profit with your personality type. Dr. Davenport has a three-hour training course for CE credit that goes into this in detail, but for the short version, find out which tools and techniques work best for who you are naturally. Don’t try to be someone you’re not. If you’re naturally stable and someone whom others count on, join some groups that meet regularly. Not real estate groups, but other groups associated with hobbies, such as gardening or cooking or exploring locally. Make sure that they meet regularly and contain a steady group of people whom you can get to know personally. Chances are, you’ll be the only real estate person in the group, and then you have an instant source of leads.
For more information on using personality to find your best leads, and for the rest of the 5 Ss, you can watch the session from REimagine! or go to www.LearnWithDrLee.com.