Your C.A.R.

Californians for Homeownership

Californians for Homeownership was founded in response to the California Legislature’s call for public interest organizations to fight local anti-housing policies on behalf of the millions of California residents who need access to more affordable housing. 

Champions of Home Impact Awards

The Champions of Home Impact Awards honor California REALTORS® who have made a significant impact on their communities through volunteer efforts. 

Housing Affordability Fund Program

HAF plays an active role in addressing the ongoing housing affordability challenges facing California.

Make A Donation to HAF
C.A.R. Disaster Relief

C.A.R. stands ready to assist REALTORS® who have been impacted by wildfires through its Disaster Relief Fund and NAR's REALTORS® Relief Foundation.

California Disaster Resources
Scholarship Foundation

Scholarships for California students planning to pursue a career in real estate.

Education Foundation

Grants for California REALTORS® and residents pursuing real estate education.

Diversity and Inclusion Programs

Find out more information on key diversity and inclusion programs and projects available.

Fair Housing Latino Professionals Network C.A.R. Women's Initiative
Young Professionals Network

New to the industry? YPN is a network to sharpen your skills, heighten your leadership, and connect with fellow REALTORS®.

Rising Star Award
Guide to Benefits

Download and share the official 2024 C.A.R. Member Benefits Guide.

NAR Member Discounts C.A.R. Insurance Products
For New Members

As a C.A.R. member you may have questions about your association and the industry. Find the answers here.

New Member FAQs Glossary Service Providers
Membership Dues and Value

C.A.R. provides tremendous member value through its innovative tools, services and education. Learn more about C.A.R. membership and dues and NAR membership and dues.

Consumer Ad Campaign

C.A.R.'s annual consumer advertising campaign creates awareness of the REALTOR® brand and demonstrates the many benefits of the consumer-REALTOR® relationship.

Smart Zone

Smart Zone provides tools and insights necessary to convey your unique value proposition, effectively market your services, keep your clients abreast of current real estate market trends and help you achieve success in a dynamic industry.

2024 C.A.R. Officers

Meet the 2024 C.A.R. Leadership Team

C.A.R. Mission Statement

C.A.R. is a statewide trade association dedicated to the advancement of professionalism in real estate.

Annual Report
C.A.R. Impact Report

The CALIFORNIA ASSOCIATION OF REALTORS® is committed to bring you tools and information to help you succeed. Here are some of the innovative tools, services and education C.A.R. provided to help you achieve your professional goals.

Media Center

C.A.R.'s Media Center houses the Association's news releases, media guidelines, and logos.

News Releases

C.A.R. and its subsidiaries are currently recruiting for the following job opportunities.

Partner With Us

Partner With Us

Advertise With Us

Learn about advertising with C.A.R.

Customer Service

Looking for additional assistance? The Customer Contact Center is looking forward to serving you Monday through Friday between the hours of 8:30 a.m. and 4:45 p.m.

Rosters & Directories

Need help finding the right person? Try searching through our various rosters & directories.


What is This?
Add a quick link to this page from the Homepage when you are signed in
Share Article

Dear California Dream

The California real estate landscape has many Californians searching for their confidence and wondering if the “dream” is attainable or even worth it. We believe Californians are searching for a REALTOR®’s vision and expertise plus the empathy, understanding and human insight that comes with it. 

In order to express this notion, we showcase three ‘letters’ written to the “California Dream”, that lead to a California REALTOR® helping each of the dreams come true. Watch these buyer and seller letters come to life:

  • Apps & Aunts: Why you need a REALTOR® over just relying on tech, friends and fam.
  • First Home: Inspiring First Time Home Buyers to get in the game.
  • Next Chapter: REALTORS®  helping clients sell and share their excitement.

To spread our message, we’ve developed a strong media mix with:

  • Big & Bold TV + Digital Video: We’ve curated a robust spot schedule on major networks in key markets. Our :60 and :30 spots will air on must see NBC programming including the Today Show, The Voice, Kentucky Derby and the U.S. Open, ABC’s Good Morning America, Abbot Elementary and Shark Tank  and HGTV on Property Brothers and Fixer Upper, just to name a few. We’ll offer statewide coverage on Hulu and Peacock and don’t forget in language spots airing on the largest Hispanic network, Telemundo. We’ll also have additional coverage leveraging Viant’s vast digital network to capture active viewing beyond traditional TV.
  • Content Rich California Live Sponsorship: Aa a bonus to the media buy, and to amplify the value of C.A.R. and its REALTORS®, Jennifer Branchini will be featured in a custom 2:30 minute integration discussing current market considerations, policies C.A.R. developed on behalf of consumers, and the benefits of working with a REALTOR. Airing in LA, San Francisco and San Diego, the sponsorship also includes a bonus schedule and branded tune ins.
  • Home Authorities Realtor.com / HGTV: To educate home buyers and sellers across California about the value of working with a REALTOR®, C.A.R. is partnering with “home” experts Realtor.com and HGTV leveraging proprietary advertising units, GO TV Everywhere and more.
  • Paid Social: To efficiently extend the campaign in environments that consumer’s access as part of their daily ritual, and amplify marquee partnerships to drive engagement and action, we’ll prioritize reels on Facebook and Instagram. For  YouTube and Pinterest, we’re creating an immersive experience using videos and ads that generate on-demand brand engagement when consideration is top of mind.

Top Searches