Your C.A.R.

Californians for Homeownership

Californians for Homeownership was founded in response to the California Legislature’s call for public interest organizations to fight local anti-housing policies on behalf of the millions of California residents who need access to more affordable housing. 

Housing Affordability Fund

Programs and grants to provide direct assistance to address the housing crisis in California.

Make A Donation to HAF
Rising Star Award

The Rising Star Award program is a C.A.R. initiative designed to work with the brokerage community to recognize their up-and-coming agents.

C.A.R. Disaster Relief

C.A.R. stands ready to assist REALTORS® who have been impacted by wildfires through its Disaster Relief Fund and NAR's REALTORS® Relief Foundation.

California Disaster Resources
Scholarship Foundation

Scholarships for California students planning to pursue a career in real estate.

Education Foundation

Grants for California REALTORS® and residents pursuing real estate education.

Diversity and Inclusion Programs

Find out more information on key diversity and inclusion programs and projects available.

Fair Housing Latino Professionals Network C.A.R. Women's Initiative
Young Professionals Network

New to the industry? YPN is a network to sharpen your skills, heighten your leadership, and connect with fellow REALTORS®.

Guide to Benefits

As a member of C.A.R., you receive more than 100 free and discounted benefits. Find out more about your member benefits here.

NAR Member Discounts C.A.R. Insurance Products
For New Members

As a C.A.R. member you may have questions about your association and the industry. Find the answers here.

New Member FAQs Glossary Service Providers
Consumer Ad Campaign

C.A.R.'s annual consumer advertising campaign creates awareness of the REALTOR® brand and demonstrates the many benefits of the consumer-REALTOR® relationship.

Branded Content Series Online Campaign Paid Social Partnerships Podcasts Search Sponsorship and Branding
2023 C.A.R. Officers

Meet the 2023 C.A.R. Leadership Team

C.A.R. Mission Statement

C.A.R. is a statewide trade association dedicated to the advancement of professionalism in real estate.

Annual Report
C.A.R. Impact Report

The CALIFORNIA ASSOCIATION OF REALTORS® is committed to bring you tools and information to help you succeed. Here are some of the innovative tools, services and education C.A.R. provided to help you achieve your professional goals.

Media Center

C.A.R.'s Media Center houses the Association's news releases, media guidelines, and logos.

News Releases

C.A.R. and its subsidiaries are currently recruiting for the following job opportunities.

Political Affairs Coordinator
Partner With Us

Partner With Us

Advertise With Us

Learn about advertising with C.A.R.

Customer Service

Looking for additional assistance? The Customer Contact Center is looking forward to serving you Monday through Friday between the hours of 8:30 a.m. and 4:45 p.m.

Rosters & Directories

Need help finding the right person? Try searching through our various rosters & directories.


Branded Content Series

What is This?
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Buying a home can be scary, frustrating and challenging. But the joy of achieving the dream makes it all worth it. Are We Home Yet? is a four-part episodic series that gives Californians the educational medicine on homebuying with a spoonful of the anxiety-reducing, confidence-boosting feelgood only comedy can provide.

Taking our cue from other successful series of this nature, all of our action takes place in a car ride to a showing. Our heroes – actors portraying homebuyer/s and their REALTOR® - are joined by comedian/host Steve Trevino who asks questions, raises issues and commiserates on the challenges that are on everyone’s minds these days. All entertaining. All educational. And all setting up California REALTOR® as experts.

And we’re using media as a content distribution machine, partnering with the leading video platforms out there. Here’s how we’re getting it done:


  • Leading streaming video provider based on penetration, scale and premium content.
  • Delivers over 12 million California viewers with 33.5% statewide penetration.
  • Offers “TV” experience with targeting + efficiencies of digital all in one place.


  • We’ve created an exclusive C.A.R. destination to drive long form views and promote episode binge watching among Hulu subscribers. This innovative and fully customizable ‘interactive living room’ offers greater brand affinity using interactive elements to inform viewers about the benefits of working with a California REALTOR®.
  • The click-to-full screen gallery format allows C.A.R. to host the custom content in an interactive experience to create an ad unit that educates and engages viewers.
  • We’ll also use a C.A.R. trailer to tease full episodes and drive viewers to the custom C.A.R. Interactive ‘Living Room’.


  • Immersive environment with searchability feature captures engaged consumers that are actively curating their experience.
  • Watched by over 122 million people daily for an average of 18 minutes.
  • Ranked #2 in traffic, second only to Google
  • Over 90% of Adults 25-54 are YouTube users with 50% visiting daily.


  • We’ve created a Channel takeover with a custom channel header and curated playlist for easy binge watching.
  • In-stream C.A.R. content will be served as pre-roll to comedy content using historical long form performers.
  • In feed positioning advertisements will reinforce, drive brand page traffic and offer content discovery.


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