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C.A.R. rolls out REALTOR® GIFs

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 For release:
July 25, 2019

California REALTORS® can now express themselves with GIF animations

LOS ANGELES (July 25) Following on the success of CARmojis, the CALIFORNIA ASSOCIATION OF REALTORS®’ (C.A.R.) real estate-centric emoji app, C.A.R. today introduced CAREALTOR® GIFs, short animations related to buying and selling a home that lets REALTORS® add fun to their conversations with their clients and colleagues.

The GIFs are an extension of C.A.R.’s annual consumer advertising campaign, which educates Californians on the benefits of using a REALTOR®. Currently, a series of 24 GIFs are available focusing on various parts of the transaction such as “under contract,” “price alert drop,” “sold,” “funded,” “open house day,” and “closing day.” Six additional GIFs are scheduled to be released in the future.

“California REALTORS® now have another free marketing tool to add to their toolkit,” said C.A.R. President Jared Martin. “GIFs allow REALTORS® to express themselves with their clients in a way that a regular emoji can’t, like the excitement of closing day.”

The GIFs are available for iOS and Android users. CAREALTOR® GIFs can be downloaded from the GIPHY app in the Apple Store and Google Play. Explore the GIFs here and view the How to Download GIPHY video.

C.A.R.’s popular CARmojis keyboard app was launched in 2016 and is still in use today. The app contains more than 30 emojis, including a super REALTOR®, open house sign, stainless steel appliances, fireplace, swimming pool, house keys, a bottle of champagne, and many more.

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Leading the way in California real estate for more than 110 years, the CALIFORNIA ASSOCIATION OF REALTORS® (www.car.org) is one of the largest state trade organizations in the United States, with more than 200,000 members dedicated to the advancement of professionalism in real estate. C.A.R. is headquartered in Los Angeles.

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