Your C.A.R.

Housing Affordability Fund

Programs and grants to provide direct assistance to address the housing crisis in California.

2018 Rising Star Award

The Rising Star Awards are a new C.A.R. initiative designed to work with the brokerage community to recognize their up-and-coming agents.

C.A.R. Disaster Relief

C.A.R. stands ready to assist REALTORS® who have been impacted by wildfires through its Disaster Relief Fund and NAR's REALTORS® Relief Foundation.

California Wildfire Resources
Get Involved

Find out how you can Get Involved with C.A.R's Governmental Affairs program!

Innovators Workshop

Do you have an innovative idea(s) with regards to real estate? Submit your idea(s) for a chance to partner with C.A.R. and transform tomorrow's industry!

Scholarship Foundation

Scholarships for California students planning to pursue a career in real estate.

Education Foundation

Grants for California REALTORS® pursuing advanced real estate designations.

Young Professionals Network

New to the industry? YPN is a network to sharpen your skills, heighten your leadership, and connect with fellow REALTORS®.

For New Members

As a new member of C.A.R. you have questions about your benefits and discounts. Find the answers here.

Member FAQs
Consumer Ad Campaign

C.A.R.'s annual consumer advertising campaign creates awareness of the REALTOR® brand and demonstrates the many benefits of the consumer-REALTOR® relationship.

Who's Your REALTOR®?
Guide to Benefits

As a member of C.A.R., you receive more than 100 free and discounted benefits. Find out more about your member benefits here.

C.A.R. Member Discounts NAR Member Discounts C.A.R. Insurance Products
2019 C.A.R. Officers

Meet the 2019 C.A.R. Leadership Team

C.A.R. Mission Statement

C.A.R. is a statewide trade association dedicated to the advancement of professionalism in real estate.

Annual Report
Advertise With Us

Learn about advertising with C.A.R.


C.A.R. and its subsidiaries are currently recruiting for the following job opportunities.

For Association Executives

This site is designed to assist you in your profession by providing access to information on events

Customer Service

Looking for additional assistance? The Customer Contact Center is looking forward to serving you Monday through Friday between the hours of 8:30 a.m. and 4:45 p.m.

Media Center

C.A.R.'s Media Center houses the Association's news releases, media guidelines, and logos.

News Releases
Partner With Us

Partner With Us

C.A.R. Services

We are an email, a phone call or a click away. Don't hesitate and reach out to us!

Rosters & Directories

Need help finding the right person? Try searching through our various rosters & directories.


Pathway to Homeownership affordable housing project

What is This?
Add a quick link to this page from the Homepage when you are signed in
Share Article

For release:
May 21, 2018

            California REALTORS® announce “Pathway to Homeownership” Affordable Housing Project

Project seeks to serve as model in providing pathway to the American dream

 LOS ANGELES (May 21) – In a demonstration of its commitment in advocating for affordable workforce housing in California, the CALIFORNIA ASSOCIATION OF REALTORS® (C.A.R.) today announced it is exploring the redevelopment of the site of its Los Angeles headquarters to build affordable workforce rental and for sale housing.

 C.A.R. is proposing the development of up to 181 residential units, which would include rental and for sale units at affordable workforce housing rates. Affordable units would be available to individuals and families earning 60 percent to 150 percent of the area’s median income. Additionally, 20 percent of the units would be allocated to veterans earning 50 percent or less of the area’s median income.

“California’s housing affordability is at crisis levels, and C.A.R. wants to actively create new affordable rental and ownership housing opportunities for those who need it the most, such as our veterans, nurses, firefighters, teachers, police, and other public servants,” said C.A.R. President Steve White. “We’ve decided to take this bold step by serving as a model for other similar projects throughout the state and providing a pathway to the American dream.”

“C.A.R. has long supported affordable housing policies and programs,” said Richard J. Rosenthal, C.A.R. past president and chair of the Pathway to Homeownership project. “We recognize the urgency of California’s housing crisis and are putting our money where our mouth is with this out-of-the-box solution to help address this crisis.” Rosenthal also noted that the Association hopes to achieve a “green building” Leadership in Energy and Environmental Design (LEED) certification for the project.

Located in the Koreatown area, the project also includes an office facility to accommodate the Association’s Los Angeles headquarters.

C.A.R.’s Board of Directors approved a predevelopment plan for the project in early May. A proposal to move forward with the development will go before the Board in October.

Leading the way…® in California real estate for more than 110 years, the CALIFORNIA ASSOCIATION OF REALTORS® (www.car.org) is one of the largest state trade organizations in the United States with more than 190,000 members dedicated to the advancement of professionalism in real estate. C.A.R. is headquartered in Los Angeles.

# # #


Top Searches