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2022 C.A.R. Consumer Ad Campaign hits the road

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C.A.R.’s 2022 Consumer Ad Campaign kicked off in April, and now it's heading to the screen in consumers' homes and the one in their pockets.

We brought on comedian Steve Trevino to create four "Comedians in Cars"-style videos to portray the homebuying process when using a REALTOR® with some humor! The episodes will reach consumers as pre-roll video on Hulu and YouTube. In each episode, potential buyers ask questions and their REALTOR® provides advice about the situation, all while showing the value of working with a trusted advisor.

Click here to see what's popping up on consumers' screens. REALTORS®  should also keep their eyes peeled for additional information on the entire Consumer Ad Campaign, including C.A.R. branded content partnerships with The New York Times and Smartless podcast with hosts Jason Bateman, Will Arnett and Sean Hayes. Learn more here.

May 11, 2022


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