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C.A.R. launches “California Proud” advertising campaign

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C.A.R.’s new 2021 consumer ad campaign launched this week in TV markets across the state demonstrating the power of home and showing why California REALTORS® are “California Proud.”

Proud to live in this great state of California. Proud of the home this state provides us. And proud of the comfort, shelter and communities you provide your clients through homeownership. This is the message consumers will get starting this week on ABC, NBC, HGTV, and other cable networks.

We’ve also partnered with Realtor.com for custom articles geared toward first-time home buyers and we’ll run spots during some of NPR’s most popular podcasts. Of course, you’ll also find the ads on Facebook, Instagram and Pinterest. Watch the ad here and use it in your own marketing. Share it with your sphere of influence.

Visit the Champions of Home website for more info.


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