Californians for Homeownership was founded in response to the Legislature’s call to fight local anti-housing policies and expand affordable housing for millions of Californians.
CARES is C.A.R’s philanthropic framework to amplify the work, coordinate fundraising and broaden support of C.A.R.’s four charitable causes – Housing Affordability Fund, Scholarship Foundation, Education Foundation, and Disaster Relief Fund.
The Champions of Home Impact Awards honor California REALTORS® who have made a significant impact on their communities through volunteer efforts.
HAF plays an active role in addressing the ongoing housing affordability challenges facing California.
Make A Donation to HAFC.A.R. stands ready to assist REALTORS® who have been impacted by wildfires through its Disaster Relief Fund and NAR's REALTORS® Relief Foundation.
California Disaster ResourcesScholarships for California students planning to pursue a career in real estate.
Find out more information on key diversity and inclusion programs and projects available.
Fair Housing Latino Professionals Network WomanUP!®New to the industry? YPN is a network to sharpen your skills, heighten your leadership, and connect with fellow REALTORS®.
Rising Star AwardDownload and share the official 2026 C.A.R. Member Benefits Guide.
NAR Member Discounts C.A.R. Insurance ProductsAs a C.A.R. member you may have questions about your association and the industry. Find the answers here.
New Member FAQs Glossary Service ProvidersC.A.R. provides tremendous member value through its innovative tools, services and education. Learn more about C.A.R. membership and dues and NAR membership and dues.
C.A.R.'s annual consumer advertising campaign creates awareness of the REALTOR® brand and demonstrates the many benefits of the consumer-REALTOR® relationship.
Smart Zone provides tools and insights necessary to convey your unique value proposition, effectively market your services, keep your clients abreast of current real estate market trends and help you achieve success in a dynamic industry.
C.A.R. is a statewide trade association dedicated to the advancement of professionalism in real estate.
Annual ReportThe CALIFORNIA ASSOCIATION OF REALTORS® is committed to bring you tools and information to help you succeed. Here are some of the innovative tools, services and education C.A.R. provided to help you achieve your professional goals.
C.A.R.'s Media Center houses the Association's news releases, media guidelines, and logos.
News ReleasesDiscover rewarding job opportunities, a collaborative work culture, and meaningful ways to make an impact on an industry that matters.
Looking for additional assistance? The Customer Contact Center is looking forward to serving you Monday through Friday between the hours of 8:30 a.m. and 4:45 p.m.
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California's housing market can feel overwhelming...but that's exactly what our REALTORS® are here to change. The Real Answers 2.0 campaign follows four relatable buyers through the frustrations of modern home searching, with a REALTOR® stepping in each time as the ultimate ally - armed with market expertise, legislative muscle, and real programs like down payment assistance, closing cost grants, and tax protections. With 190,000 REALTORS® fighting behind the scenes, the message is clear: you don't have to navigate this alone. So put the phone down, buckle up, and let's do the math — your REALTOR® has got you.
Buying a home can feel overwhelming — but you don't have to do it alone. In this spot, a hopeful buyer discovers that their REALTOR® is about as close to a wish-granting genie as it gets — backed by the full force of 190,000 REALTORS® fighting legislative battles, breaking down barriers, and creating real pathways to homeownership. It's not just representation — it's a movement. So buckle up, because your REALTOR® is ready to make that one big wish a reality.
Renting can feel like a financial trap — paying a stack of cash every month for a place that will never truly be yours. In this spot, a frustrated renter meets a REALTOR® who knows things about the market that apps and well-meaning friends simply can't tell you — including how to get you into a home you didn't think you could afford. It's a whole new kind of math, and with 190,000 REALTORS® ready to run the numbers, the equation is simpler than you think. Your move.
For too many Californians, the dream of owning a home is keeping them up at night — doom-scrolling through listings, searching for something that feels just out of reach. In this spot, a restless buyer discovers that their California REALTOR® is burning the midnight oil right alongside them, fighting for down payment assistance, closing cost grants, and even protecting mortgage interest deductions that save homeowners thousands in taxes. This isn't just a home search — it's a full-court press on your behalf. Skip the scrolling. Your REALTOR® has got you.
In a world of endless scrolling, swiping, and saving, house hunting has become house bingeing — and it's exhausting. In this spot, a screen-addicted buyer gets a reality check from a REALTOR® who trades the algorithm for real-life expertise, matching them with homes that actually fit their lifestyle and budget. Because the best listings aren't always on your phone — sometimes they're at an open house just around the corner. Put the phone in your pocket. Real life is waiting.
