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Mission Statements

Alain Pinel REALTORS®
CENTURY 21 Able
CENTURY 21 SCVA
CENTURY 21 Contempo/Seville Fine Homes and Estates
Coldwell Banker Residential Brokerage, Northern California
Coldwell Banker, Southern California
Dilbeck REALTORS®/Better Homes and Gardens
First Team Real Estate
Frank Howard Allen REALTORS®
Fred Sands REALTORS®
London Properties
Mulhearn REALTORS® The Gallery of Homes
Pacific Union Real Estate Group
Prudential California Realty, Northern California

Alain Pinel REALTORS®

Offices: 20
Agents: 800 Mission Statement: To achieve client satisfaction with exceptional people. To build a culture where aspirations, dreams and visions havefree reign and quality is the universal language.How do you implement this philosophy organization wide?"When agents start, whether new or seasoned, we put them through a monthlong course in real estate and the culture of Alain Pinel. This helps them understand what our expectations are for how they will work with the clients."Our managers have an annual theme for the office that sets the tone each year. At the beginning of each year, we have a companywide celebration to look at the year in review and the year ahead. We talk about our goals and the implementation of these visions, so we all have a clear understanding of the company's expectations within each market area and office. We also have quarterly meetings with staff at various levels to talk about what's going on--what's working, what isn't and how we can improve the system."We work hard to make sure our people are exceptional. From the person on the phone all the way up to the president's desk, we want people to be responsible for the good and the bad that happen in this company. We're willing to reward them handsomely when we succeed, and if we don't, we want them to understand what that means."Carole Rodoni, president, Alain Pinel REALTORS®


CENTURY 21 Able

Offices: 4
Agents: 200 Vision Statement: CENTURY 21 Able endorses and confirms the opportunities that meet the individual need of our customers/client: the buying and selling public. We delight in our openness to serving anyone wefeel we can help irrespective of his or her finances, race, age, creed, color, handicaps, sexual orientation or national origin. We perform this privilege of serving with compassion and professional skill while simultaneously acknowledging that we earn our living by these endeavors and hence are entitled to fair compensation for the service we provide. We affirm opportunity for our customers and clients with class, encouragement, a sense of humor and clarity.How do you implement this philosophy organization wide?"We continue to implement our vision statement through business plans, coaching sessions, strict accountability, enthusiasm forthe changes that we are making in the industry and the quality of service we deliver to our agents and our clients."Jack Forness, president, CENTURY 21 Able


CENTURY 21 SCVA

Offices: 9
Agents: 450 Mission Statement: To achieve and maintain a position of industry leadership and respect by setting the standard for personal service, customer satisfaction and professional integrity.How do you implement this philosophy organization wide?"What flowers out of our mission statement are our values. People are the basis of our strength. Strength, professionalism and teamworkare our core, and quality service is the result of our efforts. We follow the principles of integrity, honesty and professionalism in all aspects of our business."We look at it this way: If we can achieve our mission, why would you want to work anywhere else? Why would people want to do business with anyone else?"Doug Tobin, sr. vice president, COO and broker, CENTURY 21 SCVA


CENTURY 21 Contempo/Seville Fine Homes and Estates

Offices: 12
Agents: 721Mission statement: We are dedicated to being the most outstanding real estate service providers in the industry. We have formed an extraordinary team committed to excellence, superior customer service and results for our clients. With a family atmosphere based on honesty and mutual respect, we seek to build lasting and trusting relationships with our clients who honor us with their loyalty.How do you implement this philosophy organization wide?"We have a rule at CENTURY 21 Seville/Contempo--use your good judgment in all situations. There will be no additional rules."The average age of our sales associates is considerably lower than the national average, creating a group that embraces industry and technological change."We ask each manager to script out a perfect day and a perfect week. In that time, they put in what they're supposed to do. In addition, our mangers have an accountability partner. They talk to that person, at the beginning and the end of each day, about both business and personal aspects. Once a month, the manager stands up at a meeting and talks about something he/she has learned about their partner. The goal is for them to get to know each other better."Gino Blefari, president and COO CENTURY 21 Contempo/Seville Fine Homes and Estates


Coldwell Banker Residential Brokerage, Northern California

Offices: 64
Agents: More than 4,000 Vision Statement: Being the premier provider of real estate services by exceeding the expectations and fulfilling the dreams of all those whose lives we touch.Mission Statement: To be the real estate company of choice by providing extraordinary services of unequalled value and setting the highest standards of integrity and professionalism.

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