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C.A.R. Innovators’ Workshop: What’s Next – A Real Estate Tech Challenge

A showdown of today’s real estate tech innovators battling it out to revolutionize the industry.

Calling all tech innovators! Who wants to disrupt the world of real estate technology?

C.A.R.'s most recent challenge was held live during C.A.R.’s REImagine event in downtown Los Angeles at the Los Angeles Convention Center on September 25, 2019. Six innovative finalists pitched their ideas live and the winner Top Innovator was announced and awarded $10,000.

Congratulations to the 2019 C.A.R. Innovators' Workshop: What's Next - A Real Estate Tech Challenge Finalists:



Finigree - 2019 Top Innovator Winner

StressFree TC


Zipper Agent

What is the Innovators Workshop?

The goal is simple: to drive innovation of new products, services, and solutions that will create efficiencies, improve productivity and dynamism, and help REALTORS®, brokerages, and other real estate professionals to do their jobs better, smarter, and more efficiently. C.A.R. wants to partner with you to take your revolutionary business, product, or idea to transform the marketplace to the next level.

A huge market opportunity!

Real estate remains one of the largest and most significant parts of California’s economy today. In addition to C.A.R. members, real estate employs many more real estate-related workers across the state. The real estate industry supports nearly $350 billion in real economic activity in California directly—second only to the finance sector and roughly 21% more than the professional services industry.

How it works?

You’ll submit your idea or vision through the submission process and if chosen as a finalist, you'll be notified and asked to share your vision with thousands of REALTORS® at C.A.R.’s live REImagine! Event.  The winning submission will be eligible to receive $10,000 in investment consideration plus a marketing package.

Who should apply?

Whether your idea is still in the early stages or you’ve got a fully fleshed-out product, we want to hear about your ideas for transforming the way real estate industry conducts business. Whether it is initial capital, expertise, or the knowledge base to unlock your idea’s potential, you've got an exciting solution and need help to realize it.

We will choose companies and ideas that span across the gamut of real estate—it just needs to be creative and to fill an unmet need in the marketplace. The ideal innovation will be one that is simple to understand its value proposition and provides a solution for critical pain points in our industry.

What to expect?

Each submission to the Innovators Workshop will be reviewed by both the Innovators Workshop Team (IW Team) at C.A.R. as well as a group of external experts known as the Innovators Workshop Advisory Group (IWAG).

An A-list partner

Dating back to 1905, C.A.R. is one of California's oldest industry associations that now serves more than 210,000 REALTOR® members. Not only is it the pre-eminent source for information on California's real estate market, but its members have helped to facilitate millions of transactions for real estate consumers in every region of the state.

Submit your idea


Here's a copy of the questionnaire if you wish to prepare your answers before you apply  - PDF

*To save your progress and return to the survey at a later time, simply exit out of your browser. To return to the survey, please visit this webpage and click the "submit your idea" button again. You will automatically be routed to the point where you left off. Please note that you must use the same computer and browser to use the save & continue feature of this survey.

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