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Course Description:
NAR’s Seniors Real Estate Specialists® (SRES®) designation course seeks to instill knowledge and understanding of and empathy for 50+ real estate clients and customers. Develop the business building skills and resources needed for specialization in the 50+ real estate market.
The SRES® designation program provides professional training and development. By earning the SRES® designation you will receive special training, regular updates, and additional information needed in making life changing decisions
Registration:
Live or LearnMyWay®: To register for this course near you, or in an upcoming webinar, visit the Education Calendar.
Online Anytime: To purchase the SRES® Online Course, go to: NAR's Learning Site
Continuing Education (CE) Credit: N/A
Certification: To learn more about the Designation, go to the NAR Senior Real Estate Designation page.
Live or LearnMyWay Online Anytime
SRES® Designation Course Learning Objectives:
Learn distinguishing characteristics and trends of the 50+ market so that you can discern them in your own market area.
Evaluate your market area attractiveness to the 50+ market.
Master the vocabulary of the range of housing options for the 50+ market.
Learn the application of federal laws for Housing for Older Persons Act (HOPA).
Develop business building outreach methods for communicating and gaining 50+ market share.
Adapt methods for counseling the 50+ buyer and sellers.
Stay focused on the transaction and avoids inappropriate involvement in family matters.
Develop sensitivities to 50+ issues and priorities when counseling buyers and sellers, showing properties, and managing transactions.
Develop services that win and sustain client and customer relationships and position you as a trusted real estate advisor.
Assemble a team of experts to help you serve 50+ clients and customers.
Learn about the uses, benefits, procedures, and issues involved in reverse mortgages.
Learn about uses of pensions, 401k accounts, and IRAs in real estate transactions.
Gain an understanding of how Medicare, Medicaid, and Social Security impact 50+ real estate decisions.
Recognize mortgage finance and loan schemes and scams that victimize 50+ borrowers.
Identify key life stages, viewpoints, and transitions in relation to housing choices.
Recognize how a home can be adapted for safety, comfort, and aging in place.
Help clients integrate disposition of real property into estate plans.
SRES® Designation Requirements
Three (3) requirements must be met to attain and use the SRES® designation:
Successful completion of the two-day SRES® Designation course.
Maintain active membership in the NATIONAL ASSOCIATION OF REALTORS®.
Maintain an active membership in the SRES® Council. New Designees receive one-year membership in the Seniors Real Estate Council® FREE. Annual dues are $99 each year thereafter.
How you will benefit from taking the SRES® designation:
Identify the power of generational demographics
Develop and maintain relationship marketing skills
Counsel rather than sell to seniors
Use team-building skills with other seniors professionals
Understand the implications of tax laws, probate and estate planning
Create a point of difference from the competition
What the SRES® designation provides:
SRES® Designees-Log into the member's only section to access all of your customizable marketing materials!
Customizable REALTOR® with Consumer Marketing Materials
Quarterly newsletters to help you stay in touch with your customers and reach prospects
Direct response contact plans
Marketing letters
Scripts and concepts for contacting clients age 50+
Access to free and discounted senior-focused business networks like Alzheimer’s Association, AgeInPlace.com, MoveSeniors and many more!
To get more information, or be certified as a Senior Real Estate Specialist, go to the NAR Senior Real Estate Designation page.
Who should attend:
Any REALTOR® preparing to approach or work with mature clients (over 50) with the best options and information for them to make life-changing decisions.
Instructor:
For Instructor Bios click here.
