Eco-conscious closing gifts say more than thank
you
By Elyse Umlauf-Garneau
Reasoning that the last thing homeowners need is another refrigerator magnet or cookie jar, some practitioners are opting for green closing gifts. Good closing gifts are creative. They help clients remember you. And ideally, they’re something useful to recipients.
So ditching the tchotchkes and offering something truly valuable can go a
long way in making an enduring impression on clients. Jonathan Marks, a
REALTOR® and EcoBroker® with Pacific Union GMAC Real Estate in Greenbrae,
asks, “Why not celebrate the purchase of a home with something that
benefits the planet?” Here are some green gift ideas.
Eco-Pets
Fido’s not off the hook when it comes to green living. Ecoanimal.com
features everything from biodegradable poop bags ($7.49 for 50) to hemp
bone toys ($8.95). Create a snack pack with Heidi’s Homemade (http://heidisbakery.com), a company that bakes up
organic treats for cats (starting at less than $1), dogs
(special-occasion canine cakes are $14.95), and horses. Pet care has
gone green too.
A gift certificate for a stay at Pet Camp would likely thrill a San
Francisco-based dog or cat. Pet Camp co-owner Mark Klaiman says the camp is
designed to let pets do what pets love. The green-certified boarding
facility provides 6,000 square feet of outdoor romping space for dogs and a
sunny greenhouse where cats roam. The building features sustainable
elements, like solar panels, a tankless water heater, and high-volume fans
that improve air quality.
Pet Camp also is participating in an experimental pilot program involving
dog waste composting. The daily rate is $45 for dogs and $25 for
cats.
Green Starter Kit
The Eco Hatchery Starter Kit provides a variety of tools in one box: an
energy monitor, a compact fluorescent bulb, a faucet aerator, outlet
sealers, a step-by-step booklet, and personalized recommendations. Kit
costs $97.50
(www.ecohatchery.com/actionpack
).
E-organic Grub
With a membership to a CSA (community-supported agriculture), clients will
get organic produce that a farmer picks, packs, and ships. The whole point
is to eat locally, so choose farms close to clients’ homes. Locate farms at
www.localharvest.org/csa/ or
www.wilson.edu/csasearch/search.asp
.
Drink Responsibly
Toss an organic cocktail party for prized clients. L.A.-based Natalie
Bovis-Nelsen bills herself as “your personal guide through Cocktail Land,”
and is creator and editor of www.TheLiquidMuse.com. She’ll put together an
energetic event that gives party-goers insight into and tastes of
organic cocktails. She provides the alcohol and ingredients and guests
sample four cocktails showcased in the Liquid Muse Sustainable Sips
party. They can also try their hand at mixing drinks. Bovis-Nelson stirs
up alcoholic and non-alcoholic green drinks for a day rate of
$1,250.
Green-ucation
Introduce clients to easy strategies for greening their lives with
Gorgeously Green: 8 Simple Steps to an Earth-Friendly Life by
Sophie Uliano. Also check out Greenopia: The Urban Dweller’s Guide to
Green Living Los Angeles and another guide focused on San Francisco.
The books list green businesses, groups, and service providers in the two
cities.
Art with a (re)purpose
For artsy, offbeat gifts, check out Green With Envy (http://store.greenwithenvygifts.com). It embraces a
cardinal rule of being green by offering gifts re-purposed from daily
objects. A New York City taxi medallion becomes a clock ($130), traffic
signs become trays ($49), and candy wrappers become coin pouches
($19.99). Furniture made from a Boeing 707 is also available. Green With
Envy’s Linda Cox says street signs and album products can be branded
with logos.
Tree-Hugging
A gift from Santa Rosa-based Trees for a Change (www.treesforachange.com) works like this. You buy a
tree gift and Trees for a Change sends recipients a card stating that a
tree has been planted in their name. The tree is planted in a U.S.
National Forest to replace one destroyed by wildfire or disease.
Each gift is $27, and bulk pricing kicks in when you buy 10 or more
trees.
Carbon Credits
For Greenbrae-based REALTOR® Jonathan Marks, giving the gift of carbon
offset credits through www.TerraPass.com allows him to be true to
himself—showing a commitment to sustainability—and it’s a way to raise
awareness among clients. Marks writes a green housing blog (www.athomeinmarin.com/green_.html). Dollars donated
to TerraPass are dedicated to clean energy, farm power, and landfill gas
capture. His gifts have been hits. Those committed to sustainability are
thrilled by the originality and that he’s doing something beneficial for
the planet. For skeptics, it’s a gentle introduction to sustainability
and to the importance of reducing their carbon footprint even in small
ways. “Some don’t understand how easy it is to be some shade of green,”
he comments.
Elyse Umlauf-Garneau is a freelance real estate writer.
