2006 Mega Issues and Strategic Business Objectives


Mega Issue: 1 Decreasing reliance on personal service relationships among consumers coupled with skepticism and questioning of the REALTOR® value proposition. SBO .1 Promote and increase awareness of the REALTOR® as the knowledgeable and trusted advisor for the real estate consumer. SBO .2 Provide resources to California REALTORS® to increase their understanding of consumer behavior as it relates to the real estate transaction. SBO .3 Educate consumers on how buying a home is different from other purchases and why using a REALTOR® is critical to a successful transaction.
Mega Issue: 2 Loss of control of the MLS and other related data to non-practitioners SBO .1 Restrict the use of data by non-practitioners. SBO .2 Create a more efficient and reliable property information structure. SBO .3 Offer REALTOR®-controlled alternative to third party models providing sold data and incorporating access to public records.
Mega Issue: 3 Increasing impact on REALTOR® profitability by external and internal forces. SBO .1 Develop strategies/technology products & services, including transaction management in order to: keep the REALTOR® in the vanguard of the digital transaction while maintaining REALTOR® “control” of the transaction and maximizing consumer satisfaction and REALTOR® profitability. SBO .2 Prepare members to be successful in meeting evolutionary changes in real estate business practices and customer service standards. SBO .3 Utilize legislative and regulatoryvehicles to improve the business environment.
Mega Issue: 4 Increasing adverse impact of housing affordability and availability on homeownership and real estate investment. SBO.1 Promote the legislative adoption of a housing policy atall levels of government to improve affordability and availability.  Actively encourage municipalities to adhere to their own existing standards and building guidelines. SBO .3 Participate in promoting legislation at all levels of government that creates a freedom for developers to build housing SBO .4 Promote the inclusion of housing supply in private, public and public/private programs to provide incentives for businesses to locate and/or expand in California communities. SBO .5 Identify and implement programs that create a more positive perception of affordable housing on the part of REALTORS® and the general public.
Mega Issue: 5 Increasing need to proactively identify and support candidates andcauses at the local level to enhance REALTOR® influence at all levels of government. SBO .1 Mobilize members to participate in the legislative and political process.  SBO .2 Encourage increased REALTOR® participation in appointed and voluntary public and quasi-public positions. SBO .3 Ensure that the impact of political funds is maximized through quantitative measurement and evaluation of actual results. SBO .4 Encourage, develop and participatewith existing coalitions to respond to “quality of life” issues and the preservation of private property rights.Mega Issue: 6 Increasing need to meet the challenges of the growing diversity of the membership and general public. SBO .1 Take measures to ensure that our membership better represents the diversity of the state’s population. SBO .2 Increase the active participation of REALTORS® and licensees from diverse backgrounds in organized real estate at thelocal, state, and national levels. SBO .3 Develop and refine products and services that effectively serve the needs of increasingly diverse REALTOR® and licensee populations. SBO .4 Develop programs and tools to assist REALTORS® and licensees in becoming more successful in the state’s increasingly diverse environment.