Internet vs. Traditional Buyers Survey - 2007
Housing market conditions are rapidly changing and are affecting
the behavior of buyers. Home buyers are more concerned about the
direction of the housing market, are more cautious about their home
buying process, and are spending more time doing research on their own
before making a purchase.
During the transition period of 2006 and early 2007, home buyers
adjusted their behavior to adaptto the new housing market environment.
The 8th Annual California Association of REALTORS® (C.A.R.) Internet
Versus Traditional Buyers Survey describes these changes among
consumers in the real estate market, driven in part by the slowdown in
the demand of housing, as well as by the influence that the Internet
has on the real estate marketplace.
-The share of Internet buyers has grown from 28 percent in 2000 to 72
percent in 2007, while the share of traditional buyers declined from 72
percent in 2000 to 28 percent in 2007. Growth in the use of the
Internet in the home buying and selection process has been accelerated
by the growth in broadband use. The two percentage point increase from
2006 to 2007, however, was the smallest increase since the inception of
-Many home buyers preferred the dynamic online experience that the
Internet offers over the static paper experience that print
advertisements offer. Only 12 percent of all home buyers looked at
newspaper/magazine ads to search for a home, while more than seven of
ten home buyers used the Internet as a significant part of the home
buying and selection process.
- "Multiple pictures/slide shows" continued to be the online
feature with the highest rating among all online features, followed by
-Internet buyers were pleased with their experience of using the
Internet during the home buying process, as 98 percent expressed above
average levels of satisfaction. Almost all agreed that using the
Internet helped them better understand the home buying process, more
than nine of ten agreed that the Internet helped them understand home
values better, and nine of ten agreed that using the Internet put them
more in control of the home buying process.
-Home buyers became more patient and more careful about the purchase of
their home, resulting in more time devoted to each part of the home
buying process. They spent more time considering buying and
investigating homes before contacting an agent, and they spent more
time previewing homes with their agent.
-Consistent with past years' results, nine of ten home buyers hired an
agent to assist them through the home sales transaction.
-With buyers being more concerned about housing market conditions, and
more cautious about their home purchase, they expected quicker and more
frequent communication from their agent. Agent qualifications, on the
other hand, became secondary in the selection process, perhaps because
of the lack of understanding about the value a REALTOR® brings to
-When asked why they were satisfied with their agent, Internet buyers
cited "always quick to respond" and "worked hard on their behalf" as
the top two reasons, while traditional buyers said their agent "worked
hard" and "negotiated good deal" on their behalf.
To order the full report (2007 Internet vs. Traditional Buyer
Survey) contact your local Association, contact our customer
service department at 213.739.8227, or go to