This course is Bureau of Real Estate (BRE) accredited for 6 hours of Continuing Education (CE) in Fair Housing. BRE Sponsor No. 0001
Course Description The At Home With Diversity® is an educational experience designed to present a picture of the changing face of the real estate industry. More importantly, the class teaches REALTORS® how to work effectively with - and within - a rapidly changing multicultural market.
The class teaches real estate professionals how they can increase their sensitivity and adaptability to future market trends. It addresses issues of diversity, fair housing, and cultural differences. Participants will learn practical skills and tools to expand business and effectively service all cultural groups.
Examine cultural stereotypes, assumptions, and biases to increase awareness of such thoughts and attitudes, and learn how to value individual differences.
Explain that inclusion is the aim of diversity sensitivity, and how it will increase business and enhance risk management.
Communicate more effectively, and provide equal service to clients in their multicultural local markets.
Apply and practice One American Principles and fair housing laws.
Build and expand understanding of cultural differences.
Develop professional and sensitive guidelines for working with people of different cultures. Identify personal objectives and review potential strategies to create business plans that include diversity.
Research and interpret data to assess cultural attributes in their local markets.
Access and analyze U.S. demographic information to understand the impact of current trends on the real estate industry.
Modify marketing and selling strategies to attract and service multicultural and international clients in their local markets.
Develop a business plan, based on inclusion and diversity, to address specific needs of clients in the local multicultural and international markets.
This course earns you the NAR At Home With Diversity® certification and credit toward the CIPS, CRS, and PMN designations. You will also earn 8 hours of continuing education credit in fair housing.
To be certified as an At Home With Diversity® real estate professional, you must:
Be free from violations of the Fair Housing Act
Complete the At Home With Diversity® course and pass the exam
Agree to the One America principle
Sign the certificate agreement
141-page Student Manual
This course will cover:
Cultural forecast for America
Adapting for the future
The philosophy of inclusion
Sense of self and space
Where cultures vary
Creating comfort with differences
Projecting positive attitudes
Showing positive regard
Applying local demographics
Inclusion and fair housing laws
Who Should Attend?
Any real estate professional who is ready to learn about the people who make up the local market, their values, customs, real estate needs, and expectations of real estate professionals. This course will help real estate professionals develop their skills in cross-cultural communication and strategic business planning to meet the needs of diverse clients.
Instructor: Jennifer Flores Tasto, CRS, GRI, AHWD, SRES®, e-PRO