This two-day course is Department of Real Estate (DRE) accredited for 12 hours of Continuing Education (CE) in Consumer Service.

Course Description:

NAR’s Seniors Real Estate Specialists® (SRES®) designation course seeks to instill knowledge and understanding of and empathy for 50+ real estate clients and customers. Develop the business building skills and resources needed for specialization in the 50+ real estate market.

The SRES® designation program provides professional training and development suitable for continuing education credit. By earning the SRES® designation you will receive special training, regular updates, and additional information needed in making life changing decisions

SRES® Designation Course Learning Objectives:

• Learn distinguishing characteristics and trends of the 50+ market so that you can discern them in your own market area.
• Evaluate your market area attractiveness to the 50+ market.
• Master the vocabulary of the range of housing options for the 50+ market.
• Learn the application of federal laws for Housing for Older Persons Act (HOPA).
• Develop business building outreach methods for communicating and gaining 50+ market share.
• Adapt methods for counseling the 50+ buyer and sellers.
• Stay focused on the transaction and avoids inappropriate involvement in family matters.
• Develop sensitivities to 50+ issues and priorities when counseling buyers and sellers, showing properties, and managing transactions.
• Develop services that win and sustain client and customer relationships and position you as a trusted real estate advisor.
• Assemble a team of experts to help you serve 50+ clients and customers.
• Learn about the uses, benefits, procedures, and issues involved in reverse mortgages.
• Learn about uses of pensions, 401k accounts, and IRAs in real estate transactions.
• Gain an understanding of how Medicare, Medicaid, and Social Security impact 50+ real estate decisions.
• Recognize mortgage finance and loan schemes and scams that victimize 50+ borrowers.
• Identify key life stages, viewpoints, and transitions in relation to housing choices.
• Recognize how a home can be adapted for safety, comfort, and aging in place.
• Help clients integrate disposition of real property into estate plans.

SRES® Designation Requirements

Three (3) requirements must be met to attain and use the SRES® designation:

1. Successful completion of the two-day SRES® Designation course, including an 80% passing grade on the exam.
2. Maintain active membership in the NATIONAL ASSOCIATION OF REALTORS®.
3. Maintain an active membership in the SRES® Council. New Designees receive one-year membership in the Seniors Real Estate Council® FREE. Annual dues are $99 each year thereafter.

Registration: To register for NAR’s SRES® designation course near you, visit the C.A.R. Education Calendar.

Or take the SRES® Online Course at NAR’s REALTOR® University, click here to learn more.

How you will benefit from taking the SRES® designation:

• Identify the power of generational demographics
• Develop and maintain relationship marketing skills
• Counsel rather than sell to seniors
• Use team-building skills with other seniors professionals
• Understand the implications of tax laws, probate and estate planning
• Create a point of difference from the competition

What the SRES® designation provides:

• SRES® Designees-Log into the member's only section to access all of your customizable marketing materials!
• Customizable REALTOR® to Consumer Marketing Materials
• Quarterly newsletters to help you stay in touch with your customers and reach prospects
• Direct response contact plans
• Marketing letters
• Scripts and concepts for contacting clients age 50+
• Access to free and discounted senior-focused business networks like Alzheimer’s Association, AgeInPlace.com, MoveSeniors and many more!

This course will cover:

• The 55+ Market
• 55+ Communities and Properties
• Gaining the Market
• Counseling Buyers and Sellers
• Financial and Tax Matters
  • Declaring a Domicile
  • Capital Gains Tax on the Sale of a Personal Residence
  • Gift Tax / Unified Estate and Gift Tax Credit
  • Generation-Skipping Transfer Tax
  • Taxes on Social Security and Pension Income / Tax-Deferred 1031 Exchanges
  • The True Cost of Housing
  • Reverse Mortgages / Misperceptions about Reverse Mortgages
  • FAQs about Reverse Mortgages / Installment Sales
  • IRAs and Pensions / Social Security, Medicare, Supplemental Security Income, and Medicaid
• Schemes and Scam
• Planning Ahead for Life Transitions
• Building a Resource Bank

Who should attend:

Any REALTOR® preparing to approach or work with mature clients (over 50) with the best options and information for them to make life-changing decisions.

Instructor:

For Instructor Bios click here.