Course Goal and Learning
Objectives
The course is designed to teach the
essentials of buying, selling, or managing resort properties and second
homes for recreation, investment, and development by U.S. and international
clients and customers in the United States.
1. Skills and Knowledge
Foundation
- Focus on developing the skills
required to be successful in the second-home vacation and investment
market. - Use market
statistics and knowledge of the motivations for a second-home purchase
to develop a business strategy and make business decisions about
capturing and serving the market.
- Identify the impact of trends and
issues on business strategy and client and customer service.
2. Customers, Clients,
and Properties
- Determine your market and
customer/client profile.
- Compare and contrast
characteristics of types of second-home vacation and investment
properties.
- Explain second-home financing and
ownership options.
-
Help clients and customers evaluate
and choose the type of property, form of ownership,and financing options
that meet their second-home
objectives.
3. Working with Affluent or International
Buyers and Sellers
- Adapt customer and client services
to work with affluent or international buyers and
sellers.
- Make and receive compensated
international referrals using the ICREA Transnational Referral
System.
4. Building Your
Business
- Use information about trends
affecting second-home vacation and investment properties to develop
and improve marketing strategies and tactics.
- Develop communication and marketing
tactics for building customer and client relationships with long-distance
and long time-frame buyers and sellers.
5. Overcoming Bad
Publicity and Disasters
- Implement strategies to overcome
bad publicity about second-home vacation and investment property
locations.
- Formulate a disaster-recovery
plan.
7. Regulatory
Matters
- Comply with SEC guidelines
regarding investment advice.
- Recognize the impact of regulatory,
insurance, growth, and environmental issues on the purchase, sale, and
ownership of second-home vacation and investment
properties.
- Tap into sources of information on
complying with local, state, and national regulations of second-home
vacation and investment properties.
- Participate in influencing
regulatory and tourism entities to shape a favorable environment for the
purchase, sale, and ownership of second-home vacation and investment
properties.
8. Quiz
A fifty-question multiple choice quiz is offered at the conclusion of the course. The purpose of the exam is to measure the extent of students’ learning and evaluate the effectiveness ofcourse instruction. A passing grade is 70 percent.
RSPS Certification Core Course Delivery Options
To offer this course via Live Lecture, please contact
Candace McGranahan at candacem@car.org (213-739-8359). To offer
this course via Face2Face™ video conferencing,
contact Ana Montoya at anam@car.org (213 -739-8214).
