The CALIFORNIA ASSOCIATION OF REALTORS® launched a thought leadership initiative in 2013 to develop a set of strategic activities that were designed to elevate the organization’s reputation and expand visibility among different publics. A key aspect of those strategic activities was the creation of an infrastructural element to house and organize C.A.R.'s thought leadership efforts, including large-scale project ideas. This resulted in the launch of the Center for California Real Estate.
The Center reflects C.A.R.'s ever-increasing role in shaping the future of the industry by advancing innovative policy solutions and active dialogue with experts and industry stakeholders. CCRE represents branding that is both a part of C.A.R. and distinct.