Control Your Destiny
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Control Your Destiny or Someone Else Will: Lessons in Mastering Change--From the Principles Jack Welch Is Using to Revolutionize GE (Harperbusiness, June 1999; $15) Noel M. Tichy and Stratford Sherman

Tichy and Sherman shed light on the six rules Jack Welch, chairman and CEO of General Electric, lives by--control your destiny or someone else will; face reality as it is, not as it was or as you wish it were; be candid with everyone; don't manage, lead; change before you have to; and if you don't have a competitive advantage, don't compete.

Your Thoughts

"I think this book is fantastic. It explores the experience of Jack Welch and General Electric in molding and modeling an organization that will be enduring, highly profitable, beneficial to the shareholders and enlightening and significant to those who want to grow within an organization and become effective. Welch has developed a fabulous organization. He is No. 1 or No. 2 in any marketplace the company is in. That's by design, not by accident. If someone wants to see how excellence is arrived at--by allowing people latitude, by empowering people and holding them highly accountable for the results that they get--and see how it has worked in American industry, read this book."
A. David Cobo, chairman of the board and CEO, Prudential California Realty, Northern California

Other books about Jack Welch and GE

Jack Welch Speaks: Wisdom from the World's Greatest Business Leader (John Wiley & Sons, February 1998; $17.95) Janet C. Lowe

This book is filled with insightful thoughts and wise words about business and life from Jack Welch, chairman and CEO of General Electric.

Jack Welch and the GE Way: Management Insights and Leadership Secrets of the Legendary CEO (McGraw-Hill, September 1998; $24.95) Robert Slater

Slater uses Welch's own words to deliver the legendary CEO's message--keep it simple, face reality, embrace change and fight bureaucracy.

Your Thoughts

"Following Jack Welch's career and what he has done has been phenomenal. In fact, in many ways, I have patterned my style on his style. He believes in working with individuals, empowering individuals. He's not shy. He tells it like it is. If he has a problem, he fixes it. He mixes with every level of the organization. To me, those are all outstanding leadership qualities."
Bill Plattos, president, First Team Real Estate
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