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Built to Last: Successful Habits
of Visionary Companies (Harperbusiness, January 1997; $16) James C. Collins and Jerry I. Porras. This business bible was six years in the making, according to Collins and Porras, who identify 18 top companies while exploring what makes them successful. Built to Last contrasts and compares Disney, Columbia Pictures, Ford, GM, Hewlett-Packard, Texas Instruments and other industry leaders and exposes myths about the pathways to success. Your Thoughts"It is designed to help a company maintain long-term pre-eminence." Richard Mathies, executive vice president, Fred Sands "This is an excellent book about general business. It looks at the commonalities of highly successful companies, comparing Nordstrom and K-Mart, for example, and looks at why one is succeeding at a high level while the other is marginal."A. David Cobo, chairman of the board and CEO, Prudential California Realty |
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