SAN FRANCISCO

2009 REALTOR® Consumer Awareness Advertising Campaign

• Statewide campaign highlights:
• -  Total number of television spots over an 11-week period (4/20-
•     7/5):  5,080
•  
• -  8 Total Weeks on air:        
•     4/22-4/26          5/13-5/17         6/3-6/7           6/24-6/28
•     4/29-5/3            5/20-5/24         6//10-6/14       7/1-7/5
•  
• -  The C.A.R. message will be seen or heard statewide nearly 76
•     million times
•  
• -  Television commercials will air in highly relevant home
•     buying/selling programming on  cable  networks like A&E, HGTV
•     and TLC
•  

Cable

-  400 total commercials

-  Networks:  A&E, HGTV, TLC

Programs such as:

-  Sell This House

-  Designed To Sell

-  House Hunters

-  My First House

-  My First Place