Television commercials will air exclusively on NBC Television Stations in four core markets (Los Angeles, San Francisco, San Diego and Sacramento) from April 4 to July 17, across targeted morning, day-time, evening, and late-night programing. There also is a new partnership with HGTV this year, and commercials will run from April 4 to May 25 across the same four markets.
Total number of television spots over the 14-week period: 1488
14 weeks on NBC from April 7 to July 13
7 weeks on HGTV from April 7 to May 25
Television spots include two 30-second brand commercials, a 15-second commercial
The C.A.R. messages will reach more than 55 million impressions on television during the campaign.