Leveraging our marquee partnership with NBC, our TV spots will air in four core markets (Los Angeles, San Francisco, San Diego, and Sacramento) from April to July across targeted morning, day-time, evening, and late-night programing. Programming examples include The Voice, Ellen, and The Tonight Show with Jimmy Fallon.
Also, we’re continuing our partnership with HGTV and Bravo to expand the campaign reach by running spots during popular programming like The Property Brothers and Love It or List It. Commercials on these networks will run from April 4 to July 10th across the same four markets, and will get consumers asking, "Who’s Your REALTOR®?"
14 weeks on NBC from April 4 to July 10
7 weeks on HGTV and Bravo from April 4 to May 22
Television spots include two 30-second brand commercials, a 15-second commercial and four :30 custom vignettes with Television host, Author and REALTOR® Egypt Sherrod
The C.A.R. message will reach more than 55 million impressions on television during the campaign.