Television commercials will air exclusively on ABC Television Stations in three core markets (Los Angeles, San Francisco, and San Diego) from April 1 to June 23, across targeted programming in key dayparts.
Total number of television spots over the 12-week period: 732
12 total weeks on air from April 1 to June 23
Television spots include two 30-second commercials, a 15-second brand commercial, and a 15-second promercial driving participation in monthly webchats.
The C.A.R. messages will reach a cumulative 51.3 household impressions on television during the campaign.
The television spots will air exclusively on ABC.
One commercial is scheduled to air during the May 1 episode of "Modern Family" in the Los Angeles, San Francisco, and San Diego markets.