Leveraging our marquee partnership with NBC, the Long Story TV spots will air in four core markets (Los Angeles, San Francisco, San Diego, and Sacramento) from April to July across targeted morning, day-time, evening, and late-night programing. Programing examples include The Voice, Ellen, and America’s Got Talent. Also, a new partnership with HGTV and Bravo will expand the campaign reach running spots during popular programming like The Property Brothers and Love It or List It. Commercials on these networks will run from April 6 to May 25 across the same four markets, and will get consumers asking, "Who’s Your REALTOR®?"
Total number of television spots over the 14-week period: 1,874
14 weeks on NBC from April 6 to July 13: 1,294
7 weeks on HGTV and Bravo from April 6 to May 25: 280
Television spots include two 30-second brand commercials, a 15-second commercial, and four 30-second custom vignettes with HGTV star Mike Aubrey
The Ripple Effect and Long Story messages will reach more than 55 million impressions on television during the campaign.