The radio component of this year’s ad campaign comprises 1,344 spots that will air in four markets. Working with Clear Channel, the leading radio group in the United States, C.A.R. was again able to lock-down a “roadblock configuration” which will allow C.A.R.’s message to dominate Friday afternoon drive time for 16 weeks between April 4 and July 18.
Numerous spots, varying in length from five- to 15- to 60-seconds, will air seven times each Friday, an effort that will garner over 22.7 million target impressions.
Radio Schedules Radio will be concentrated in four metro areas. The local radio schedule for these areas may be found below.