In addition to two new radio spots, the ad campaign featurescontextual Web banners placed on popular Web sites like REALTOR.com, CNNMoney.com, and Zillow; behavioral advertising on more than 2,500 Web sites including ESPN, Motley Fool, and Discovery Channel; in-text advertising on sites including MSN, Dow Jones, and Mortgage Insider; and search engine marketing on Yahoo! and Google, all directing consumers to www.yourpieceofcalifornia.com.
Online Banner Ads
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