In addition to the television and radio spots, the 2014 campaign features contextual web banners placed on popular websites like REALTOR.com, mobile sites through an ad network, and local news websites along with search engine marketing, all directing consumers to http://www.championsofhome.com.
Local news sites which will feature the banner ads include NBC-TV affiliated stations in LA/SF/SD/Sacramento :
On REALTOR.com®, banner ads will run as a combination of display and mobile ads. The mobile opportunity will enable C.A.R. to own all impressions in California on Saturdays and Sundays during the campaign. “Mobile weekends” will allow C.A.R. to dominate the REALTOR.com® app, and other popular mobile sites on Saturday and Sunday for seven weeks in April and May, and will run on iPhone, Android, Blackberry, and iPad devices.