In addition to the television spot and two new radio spots, the ad campaign features contextual Web banners placed on popular Web sites like REALTOR.com, Trulia.com, and Hispanic Digital Network; MSN behavioral targeting on MSN Web sites such as MSN Real Estate and MSN Money; in-text advertising on Kontera; and search engine marketing on Google, all directing consumers to www.yourpieceofcalifornia.com .

Click here to view the 2009 online ads!

Campaign Highlights:

• -  Total online impressions over a 24-week period (4/20-9/30): 
•     19.7 million
• -  Online banners on real estate sites like Realtor.com, Trulia.com
• 
  Consumer Web Sites:
• 
  English version:
  www.yourpieceofcalifornia.com
•  
• Spanish version:
  www.lallavedetutranquilidad.com