In addition to the television and radio spots, the 2013 campaign features contextual web banners placed on popular websites like REALTOR.com and local news websites along with search engine marketing, all directing consumers to http://www.championsofhome.com.
On REALTOR.com®, banner ads will run as a combination of display and mobile ads. The mobile opportunity will enable C.A.R. to own all impressions in California on weekends. “Mobile weekends” will allow C.A.R. to dominate the REALTOR.com® app on Saturday and Sunday for eight weeks in April and May, and will run on iPhone, Android, Blackberry, and iPad devices.
- Total online impressions: 9.6 million
- Duration of online campaign: April 1 to June 2, 2013
- Online banners on real estate sites such as REALTOR.com®, and local COX Digital Network affiliates
- Paid search engine marketing