On April 4, C.A.R. launched its 2016 consumer advertising effort with the “Long Story” commercials and a robust media presence. The campaign expands on the beloved Ripple Effect that connects the dots between REALTORS® and the California economy, illustrating how a Champion of Home™ can help consumers close on their dreams and, together, benefit the entire state. It’s the second year of this campaign, and the goal is to create awareness of the REALTOR® brand, demonstrate the many benefits of the consumer-REALTOR® relationship and get consumer’s asking, ‘Who’s Your REALTOR®?’
Watch and share the 2016 consumer advertising campaign with your clients, family, friends, and social network!