For release:
October 3, 2012
REBS®, the products subsidiary of the CALIFORNIA ASSOCIATION OF REALTORS® adds Clarus touchCMA™ products to its Clarus REsource® technology suite
LOS ANGELES (Oct. 3, 2012) – Real Estate Business Services® Inc. (REBS®), the subsidiary of the CALIFORNIA ASSOCIATION OF REALTORS® (C.A.R.), today announced that it will offer a new comparative market analysis tool called Clarus touchCMA™ as part of its Clarus REsource® suite of powerful real estate tools and services.
Clarus touchCMA™ is an innovative comparative market analysis technology that empowers real estate professionals to build and present interactive comparative market analyses (CMA) in a unique way, either through a web-based platform or through a companion Apple iPad® application. Presentations sync automatically between devices, allowing agents to create CMAs on their laptop and present on their iPad, or vice versa.
Clarus touchCMA™ was developed in partnership with Sweepre Interactive, a Seattle-based technology company that builds next-generation real estate tools to help make real estate professionals digitally relevant for buyers and sellers.
Using Clarus touchCMA™’s robust, graphically rich and fully integrated tool set, agents and brokers can literally tap into every listing available in covered markets to create dynamic, data-rich listing presentations within minutes from anywhere at any time.
“Consumers have become much more savvy in how to use technology to buy and sell homes, and they expect REALTORS® to keep pace with them. That’s why it’s essential that real estate professionals have the latest technology available,” said Robert Bailey, Chairman of REBS®. “By using Clarus touchCMA™, REALTORS® can offer a more engaged client experience that focuses more on conversation than presentation.”
Clarus touchCMA™ virtually eliminates the hours-long process of creating comparative market analyses. REALTORS® can build comprehensive, sophisticated presentations for their clients and revise them instantly in conversation with clients as market conditions or clients’ needs change. Presentations can also be emailed directly to clients or printed right from a computer or iPad.
REALTORS® can add interactive graphs, maps and charts, as well as comps and photos – even satellite views – seamlessly to presentations. The robust, graphically rich presentations can be filtered by various criteria and new neighborhoods can be incorporated quickly using touchCMA’s unique ‘draw search’ technology.
“Buyers and sellers today are really infused with technology,” said a Seattle-area real estate broker who uses the touchCMA technology. “They really appreciate any agent that has a good grasp of the iPad and new technology, and can present that information via touchCMA in an engaging, interactive way, sitting across from them at the kitchen table.”
Clarus touchCMA™ is available now, and agents can find more information or register for a free trial at www.clarustouchcma.com. Associations and MLSs interested in partnership opportunities are invited to contact Joy Alafia at joya@car.org or 213-739-8232 for details.
Real Estate Business Services® Inc. (REBS®) (www.ClarusREsource.com) is a subsidiary of the CALIFORNIA ASSOCIATION OF REALTORS® (C.A.R.) and is the leading provider of real estate products and services to practitioners in California and nationwide.
Leading the way... ® in California real estate for more than 100 years, the CALIFORNIA ASSOCIATION OF REALTORS® (www.car.org) is one of the largest state trade organizations in the United States, with more than 155,000 members dedicated to the advancement of professionalism in real estate. C.A.R. is headquartered in Los Angeles.
Sweepre Interactive (www.sweepre.com) is a Seattle-based technology and services company that specializes in next-generation real estate solutions that are data-rich and leverage a convergence cloud computing, social media and mobile innovation. The company focuses on making real estate professionals digitally relevant and savvy for consumers throughout the process of buying and selling a home.
