OCAR REALTORS® renew member benefits
For release: Monday, Jan. 4, 2010
Orange County Association of REALTORS® renews Clarus MarketMetrics® and Clarus
Investor® as member benefits
LOS ANGELES (Jan. 4) – Real Estate Business Services Inc. (REBS) today
announced that the Orange County Association of REALTORS® (OCAR) has signed an
agreement to provide both Clarus MarketMetrics® and Clarus Investor® as free
member benefits for an additional 12 months. Clarus MarketMetrics® and Clarus
Investor®, together, retail for $480 for an annual subscription.
“With real estate certain to remain in the forefront of the news in 2010, it’s
essential that our members are able to access timely local market statistics
from anywhere,” said OCAR 2010 President Gary Macrides. “Clarus MarketMetrics®
and Clarus Investor® can quickly show any consumer what is happening in the
Greater Orange County area.”
The Orange County Association of REALTORS®, with nearly 11,000 REALTOR®
members, is among the growing number of REALTOR® associations nationwide
providing their members with the competitive advantage they need in today’s
challenging marketplace through the suite of Clarus® products.
Clarus MarketMetrics® generates easy-to-understand market and price-point
analysis charts and reports derived from MLS data for REALTORS® to share with
their clients. OCAR members can quickly and efficiently bring their clients up
to market-speed by readily conveying the relationships between price, activity
level, and sales rates for any market segment they define.
“Our members continue to provide us with positive feedback concerning the use
of the Clarus REsource® products,” said Linda Lang, OCAR CEO. “We’re happy to
bring these valuable REALTOR® member benefits back for at least another
year.”
The Orange County Association of REALTORS® is among the largest real estate
associations in California, serving more than 13,000 REALTORS®, affiliates, and
other Orange County real estate professionals. OCAR uses SoCal MLS as its MLS
service provider. Southland Regional and Burbank Associations of REALTORS®,
also part of SoCal MLS, offer Clarus MarketMetrics® and Clarus Investor® as
REALTOR® member benefits as well.
Clarus MarketMetrics® is powered by Terradatum Inc., a provider of real estate
technology products based in Glen Ellen, Calif. All agreements regarding the
MLS data are between Terradatum and the participating MLS. Terradatum has been
generating real estate technology solutions since 1994. In addition to Clarus
MarketMetrics®, Terradatum has several other bold and exciting real estate
technology products: BrokerMetrics® and BrokerMetrics® Web Tools.
Clarus MarketMetrics® and Clarus Investor® are two of the tools in the Clarus
REsource® product line provided by REBS. Real Estate Business Services Inc.
(REBS) is a subsidiary of the CALIFORNIA ASSOCIATION OF REALTORS® (C.A.R.), and
is the leading provider of real estate products and services to practitioners
in California. Through its RE FormsNet (REFN) subsidiary, REBS is the creator
of ZipForm® and WINForms® electronic forms software, available to more than
1,055,000 REALTORS® nationwide.
Leading the way...® in California real estate for more than 100 years, the
CALIFORNIA ASSOCIATION OF REALTORS® (www.car.org) is one of the largest state
trade organizations in the United States, with nearly 180,000 members dedicated
to the advancement of professionalism in real estate. C.A.R. is headquartered
in Los Angeles.