For release: April 30, 2009
Tri-Counties and Inland Valleys associations of REALTORS® offer Clarus
MarketMetrics®, Clarus Investor® and Real Estate Profit Navigator™ as
member benefits
LOS ANGELES (April 30) – Real Estate Business Services Inc. (REBS®) today
announced that the Tri-Counties Association of REALTORS® (TRICO) and Inland
Valleys Association of REALTORS® (IVAR) signed an agreement to provide
Clarus MarketMetrics®, Clarus Investor®, and Real Estate Profit Navigator™
as member benefits to their more than 5,700 REALTOR® members.
“We feel that this will be an incredible resource that will bring
professionalism to the next level for our members,” said Kurt Allan, 2009
president of TRICO. “We’re especially excited to provide a tool
specifically for brokers via Real Estate Profit Navigator™.”
Real Estate Profit Navigator™ is a powerful Web-based tool designed to help
brokers and managers plan the survival of their brokerage. Brokers can
quickly and easily create multiple “what if” scenarios to instantly
forecast strategies to improve their bottom line. Real Estate Profit
Navigator™ also is seamlessly integrated with Steve Murray’s Real Trends
performance data, enabling brokers to compare how they’re performing
regionally or by office size.
Clarus MarketMetrics® generates market and price-point analysis charts and
reports derived from MLS data for REALTORS® to share with their clients.
These reports are invaluable as a prospecting tool, an aid to setting
seller expectations, or as a companion set of data to justify a buyer’s
offer.
“If you want to fully engage consumers in today’s market, REALTORS® have
been given a great tool in the Clarus MarketMetrics® product,” said Art
Carter, Multi Regional Multiple Listings Service (MRMLS) CEO. MRMLS is the
MLS provider for TRICO and IVAR members. “With data pulled daily from our
MLS, REALTORS® are empowered to have localized market trend and price point
discussions with their clients and prospects.”
Clarus Investor® enables agents to engage clients in a healthy discussion
about adding real estate to their investment portfolio. The online
application will give a quick picture of a property’s value and profit
potential by generating a 7-page report that can be saved or printed.
“Clarus MarketMetrics®, Clarus Investor® and Real Estate Profit Navigator™
will be a great addition to our World Class Member Savings Programs
currently being offered to our members,” said Joe Cusumano, 2009 president
of IVAR.
Clarus MarketMetrics® is powered by Terradatum Inc., a provider of real
estate technology products based in Glen Ellen, California. All agreements
regarding the MLS data are between Terradatum and the participating MLS.
Terradatum has been generating real estate technology solutions since 1994.
In addition to Clarus MarketMetrics®, Terradatum has several other bold and
exciting real estate technology products: BrokerMetrics® and BrokerMetrics®
Web Tools.
The Inland Valleys Association of REALTORS® Inc. is a non-profit mutual
benefit corporation. It is the result of a number of mergers between
Associations in the region within two counties and nineteen cities. Inland
Valleys Association of REALTOR® members’ governing documents have been
approved by the NATIONAL ASSOCIATION OF REALTORS®, and is fully compliant
with both national and state requirements.
The Tri-Counties Association of REALTORS® is a local chapter of the
NATIONAL ASSOCIATION OF REALTORS®. Established in 1987 through the merger
of several Southern California real estate associations, the organization
is dedicated to enhancing the professionalism and productivity of its
members. Tri-Counties REALTOR® members subscribe to a strict Code of Ethics
that underscores the integrity and competency they provide their
clients.
The MRMLS delivers, through local member associations, the most affordable,
reliable, and convenient listing technology service available, and provides
products and services that support REALTORS® in maximizing use of property
data to achieve business goals. Representing nearly 30,000 MLS subscribers,
MRMLS is governed by the brokerage community, and owned by Inland Valleys,
Tri-Counties, Palos Verdes Peninsula, Arcadia, Citrus Valley, East Valley,
Inglewood, Montebello, South Bay, Southwest Riverside County, The Inland
Gateway, and West San Gabriel Valley associations of REALTORS®.
REBOS is a partnership between Real Estate Business Services (REBS), a
subsidiary of the
CALIFORNIA ASSOCIATION OF REALTORS® (C.A.R.), and Real Estate Business
Resources (REBR),
a subsidiary of the Kansas Association of REALTORS® (KAR). For more
information on Real Estate
Profit Navigator™ go to www.rebos.com.
REBS® is the leading provider of real estate products and services to
practitioners in California. For more information on providing Clarus
MarketMetrics®, Clarus Investor®, and Real Estate Profit Navigator™ as a
member benefit call (213)739-8214 or email clarus@car.org.
Leading the way...® in California real estate for more than 100 years, the
CALIFORNIA ASSOCIATION OF REALTORS® (www.car.org) is one of the largest
state trade organizations in the United States, with more than 155,000
members dedicated to the advancement of professionalism in real estate.
C.A.R. is headquartered in Los Angeles.
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