Three local associations provide new member benefits
For release: Jan. 13, 2009
Burbank, Santa Barbara and Southland Regional Associations of REALTORS® Provide
Clarus™ MarketMetrics™ and Clarus™ Investor™ as Member Benefits
LOS ANGELES (Jan. 13) – Real Estate Business Services Inc. (REBS) today
announced that the Burbank (BAOR), Santa Barbara (SBAOR) and Southland Regional
(SRAR) associations of REALTORS® have signed agreements to provide both Clarus™
MarketMetrics™ and Clarus™ Investor™ as free member benefits. Clarus™
MarketMetrics™ and Clarus™ Investor™, together, retail for $480 for an annual
individual user subscription.
The three local associations, with a combined total of more than 12,700
REALTOR® members, are among the growing number of REALTOR® associations
nationwide providing their members with the competitive advantage they need in
today’s challenging marketplace through the Clarus™ suite of products.
“Providing additional member benefits from SRAR will help to elevate our
members’ value to their clients in 2009,” said Ana Maria Colon, president of
SRAR. “The Web-based Clarus™ products are timely and relevant to our
marketplace, allowing our members to work from anywhere.”
Clarus™ MarketMetrics™ generates market and price-point analysis charts and
reports derived from MLS data for REALTORS® to share with their clients. These
reports can be invaluable as a prospecting tool, an aid to setting seller
expectations, or as a companion set of data to justify a buyer’s offer. With
Clarus™ MarketMetrics™, REALTOR® members now have access to the most current,
relevant local market data that even the savviest client will value.
“Our county’s median home price has dramatically decreased over the last year
due to the enormous increase in sales of the lower-priced regions,” said John
Chufar, president of SBAOR. “Clarus™ MarketMetrics™ helps our agents explain
this localized trend to their clients in an easy-to-follow format.”
Clarus™ Investor™ enables agents to engage clients in a healthy discussion
about adding real estate to their investment portfolio.
“Our members look for new buyers around every corner,” said Edward Sanchez,
president of BAOR. “With Clarus™ Investor™, they’re able to generate a very
professional and cohesive property report that will nudge a potential investor
off the fence and into escrow.”
Clarus™ MarketMetrics™ and Clarus™ Investor™ are two of the latest tools in the
Clarus™ REsource product line provided by Real Estate Business Services Inc.
(REBS). REBS is a subsidiary of the CALIFORNIA ASSOCIATION OF REALTORS®
(C.A.R.) and is the leading provider of real estate products and services to
practitioners in California.
Leading the way...® in California real estate for more than 100 years, the
CALIFORNIA ASSOCIATION OF REALTORS® (www.car.org) is one of the largest state
trade organizations in the United States, with more than 175,000 members
dedicated to the advancement of professionalism in real estate. C.A.R. is
headquartered in Los Angeles.
Clarus™ MarketMetrics™ is powered by Terradatum Inc., a provider of real estate
technology products based in Glen Ellen, Calif. All agreements regarding the
MLS data are between Terradatum and the participating MLS. Terradatum has been
generating real estate technology solutions since 1994. In addition to Clarus™
MarketMetrics, Terradatum has several other bold and exciting real estate
technology products: BrokerMetrics® and BrokerMetrics® Web Tools.