For release: April 1, 2009

Silicon Valley Association of REALTORS® Offers Clarus™ MarketMetrics™ as a Member Benefit

LOS ANGELES (April 1) – Real Estate Business Services Inc. (REBS) today announced that the Silicon Valley Association of REALTORS® (SILVAR) signed an agreement to provide Clarus™ MarketMetrics™ as a member benefit to its 3,800 REALTOR® members.

“Our members will be poised to discuss important local market trends by utilizing Clarus™ MarketMetrics™ at no additional cost to the individual member,” said SILVAR President Julia Truesdale Keady.  SILVAR utilizes MLSListings Inc. as its multiple listing service provider.

Clarus™ MarketMetrics™ generates market and price-point analysis charts and reports derived from MLS data for REALTORS® to share with their clients. These reports can be invaluable as a prospecting tool, an aid to setting seller expectations, or as a companion set of data to justify a buyer’s offer. With Clarus™ MarketMetrics™, REALTOR® members now have access to the most current, relevant local market data that even the savviest client will value.

“Differentiating our members is important,” said Keady. “With these comprehensive but easily generated reports their value to clients is undeniable.”

Clarus™ MarketMetrics™ is powered by Terradatum Inc., a provider of real estate technology products based in Glen Ellen, Calif. All agreements regarding the MLS data are between Terradatum and the participating MLS. Terradatum has been generating real estate technology solutions since 1994. In addition to Clarus™ MarketMetrics, Terradatum has several other bold and exciting real estate technology products: BrokerMetrics® and BrokerMetrics® Web Tools.

The Silicon Valley Association of REALTORS® is a professional trade organization representing over 4000 REALTORS® and Affiliate members engaged in the real estate business on the Peninsula and in the South Bay. SILVAR promotes the highest ethical standards of real estate practice, serves as an advocate for homeownership and homeowners, and represents the interests of property owners in Silicon Valley.

Launched in 2007, MLSListings is designed to more effectively meet the current and future MLS needs of the region’s real estate professionals. Representing nearly 20,000 MLS subscribers, MLSListings is governed by the brokerage community, and owned by Santa Clara, Santa Cruz, Silicon Valley, San Mateo, Monterey, Watsonville, San Benito and Central Valley associations of REALTORS®.

REBS is a subsidiary of the CALIFORNIA ASSOCIATION OF REALTORS® (C.A.R.) and is the leading provider of real estate products and services to practitioners in California.

Leading the way...® in California real estate for more than 100 years, the CALIFORNIA ASSOCIATION OF REALTORS® (www.car.org) is one of the largest state trade organizations in the United States, with nearly 175,000 members dedicated to the advancement of professionalism in real estate. C.A.R. is headquartered in Los Angeles.

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