For release: July 24, 2009
San Benito County Association of REALTORS® offers Clarus MarketMetrics® and
Clarus Investor® as member benefits
LOS ANGELES (July 24) – Real Estate Business Services Inc. (REBS®) today
announced that the San Benito County Association of REALTORS® (SBCAOR) has
signed an agreement to provide Clarus MarketMetrics® and Clarus Investor® as a
member benefit to its 200 REALTOR® members. SBCAOR joins five other local
associations in the area: Monterey County, Santa Clara County, Santa Cruz,
Silicon Valley, and San Mateo County associations of REALTORS®, all of which
utilize MLSListings Inc. as their multiple listing service (MLS) provider, in
providing Clarus MarketMetrics® as a member benefit.
“San Benito is a unique pocket of the market,” said SBCAOR President Steve
Becerra. “Clarus MarketMetrics® allows our members to share their localized
expertise with the rest of the community.”
Clarus MarketMetrics® generates market and price-point analysis charts and
reports derived from MLS data for REALTORS® to share with their clients. These
reports are invaluable as a prospecting tool, an aid to setting seller
expectations, or as a companion set of data to justify a buyer’s offer.
“Clarus Investor® will empower our members with additional property profile
information in a comprehensive and attractive format to really take that
property investor to a new level,” said Maricela Ramirez, association executive
for SBCAOR.
Clarus Investor® enables agents to engage clients in a healthy discussion about
adding real estate to their investment portfolio. The online application will
give a quick picture of a property’s value and profit potential by generating a
seven-page report that can be saved or printed.
The mission of San Benito County Association of REALTORS® is to serve its
members by providing the resources necessary for their pursuit of sales and
marketing of real estate, reflecting the rules and regulations of the
California Dept. of Real Estate, the CALIFORNIA ASSOCIATION OF REALTORS® and
the NATIONAL ASSOCIATION OF REALTORS® promoting professionalism with strict
adherence to the Code of Ethics.
Launched in 2007, MLSListings is designed to more effectively meet the current
and future MLS needs of the region’s real estate professionals. Representing
nearly 20,000 MLS subscribers, MLSListings is governed by the brokerage
community, and owned by the Santa Clara, Santa Cruz, Silicon Valley, San Mateo,
Monterey, Watsonville, San Benito, and Central Valley associations of
REALTORS®.
Clarus MarketMetrics® is powered by Terradatum Inc., a provider of real estate
technology products based in Glen Ellen, Calif. All agreements regarding the
MLS data are between Terradatum and the participating MLS. Terradatum has been
generating real estate technology solutions since 1994. In addition to Clarus
MarketMetrics®, Terradatum has several other bold and exciting real estate
technology products: BrokerMetrics® and BrokerMetrics® Web Tools.
REBS® is a subsidiary of the CALIFORNIA ASSOCIATION OF REALTORS® (C.A.R.), and
is the leading provider of real estate products and services to practitioners
in California. For more information on providing Clarus MarketMetrics® as a
member benefit call (213) 739-8214 or e-mail
clarus@car.org.
Leading the way...® in California real estate for more than 100 years, the
CALIFORNIA ASSOCIATION OF REALTORS® (www.car.org) is one of the largest state
trade organizations in the United States, with more than 163,000 members
dedicated to the advancement of professionalism in real estate. C.A.R. is
headquartered in Los Angeles.