For release: August 4, 2009
Real Estate Business Services, Seek Mobile Interactive partner to form Real
Estate Mobile Technologies LLC
LOS ANGELES (Aug. 4) – Real Estate Business Services Inc. (REBS®) and Seek
Mobile Interactive (SMI) today announced a partnership, Real Estate Mobile
Technologies LLC (REMT) to develop applications for smartphones, such as the
iPhone and BlackBerry® that extend and enhance the REALTOR® value proposition
in the mobile computing environment. The initial product offering is “My
C.A.R.” for the CALIFORNIA ASSOCIATION OF REALTORS® (C.A.R.), the first native
iPhone application for a REALTOR® association nationwide.
“The REALTOR® profession was ready for a mobile tool that provided valuable
market and industry information to encourage communication between agents and
consumers about their community,” said REBS Chairwoman Liz Fitzgerald. “The
widespread market awareness defined through our zipForm® and Clarus
MarketMetrics® brands, positions us to lead the field in delivering relevant
applications for REALTORS® in the mobile computing environment.”
REMT will use the proven “My A.O.R.” prototype to easily localize and private
brand the app for any real estate entity such as REALTOR® associations, MLSs,
and brokers. Organizations also have the option of offering an Inman News feed
in the “News to Use” section.
In addition, REMT plans to develop REALTOR®-friendly consumer-based versions.
By offering a unique combination of real estate knowledge and mobile computing
developer smarts, REMT is poised to position itself as the third-party
developer of choice for other entities’ real estate-related smartphone
applications.
“We’re very pleased to be working with REBS,” said Jeff Harward, CEO for SMI.
“Our experience creating cutting-edge mobile applications fits well with the
forward thinking vision that is required for real estate professionals to
thrive in today’s market.” SMI also is the developer of the newly released
zipForm® iPhone application.
REBS, as the majority shareholder, will have Chairwoman Liz Fitzgerald and CEO
Alan Arora serving in the same capacity, respectively, for Real Estate Mobile
Technologies LLC. Long-time C.A.R./REBS technologist Chris Tellez will serve as
Manager of Product Development for REMT.
Real Estate Business Services Inc. (REBS) is a subsidiary of the CALIFORNIA
ASSOCIATION OF REALTORS® and is the leading provider of real estate products
and services to practitioners in California. Through its zipLogix joint venture
with the NATIONAL ASSOCIATION OF REALTORS® (NAR), REBS develops and distributes
the zipForm® and WINForms® electronic forms software, available to more than 1
million REALTORS® nationwide.
Seek Mobile Interactive (SMI), based in Utah, is a software development company
that believes the future is in the phone. It contracts its mobile platform
development expertise to companies looking to develop mobile applications
utilizing social networking, location based services and interactive game play.
For more information, visit
www.seekmobileinteractive.com.