For release: March 5, 2009
Maine Association of REALTORS® and REALTOR® Association of Greater Ft.
Lauderdale Offer Clarus™ MarketMetrics™ as a Member Benefit
LOS ANGELES (March 5) – Real Estate Business Services Inc. (REBS) and
Terradatum Inc. today announced that the Maine Association of REALTORS® (MAR)
and the REALTOR® Association of Greater Ft. Lauderdale (RAGFL) signed
agreements to provide their members with Clarus™ MarketMetrics™ as a member
benefit.
"While deciding how to allocate our limited resources, this dues-based
expenditure provides an immediate benefit to members needing to explain market
conditions to clients," said MAR CEO Cindy Butts. "In today's market, it's
especially important to be able to present local market information in formats
that make it easy for our members' clients and customers to understand. The
charts and reports also assist members in presenting accurate market
information to local media."
The Maine Association of REALTORS®, with 4,475 members, and the REALTOR®
Association of Greater Ft. Lauderdale, with 7,800 members, are among the
growing number of REALTOR® associations nationwide providing their members with
the competitive advantage they need in today’s challenging marketplace through
the Clarus™ suite of products.
“Clarus™ MarketMetrics™ gives our members access to practical, easy-to-read
reports to start those tough conversations about realistic pricing and other
client expectations,” said Jesse Acevedo, RAGFL president. “This is an
invaluable Web application for our members. As one of the largest associations
in Florida, we make sure that our member benefit products are the best
available.”
Clarus™ MarketMetrics™ generates market and price-point analysis charts and
reports that can be invaluable as a prospecting tool, an aid to setting seller
expectations, or as a companion set of data to justify a buyer’s offer. With
Clarus™ MarketMetrics™, members now have access to the most current, relevant
local market data that even the savviest client will value.
Clarus™ MarketMetrics™ is powered by Terradatum Inc., a provider of real estate
technology products based in Glen Ellen, Calif. All agreements regarding the
MLS data are between Terradatum and the participating MLS. Terradatum has been
generating real estate technology solutions since 1994. In addition to Clarus™
MarketMetrics™, Terradatum has several other bold and exciting real estate
technology products: BrokerMetrics® and BrokerMetrics® Web Tools.
The Maine Association of REALTORS® (MAR) is headquartered in Augusta and serves
more than 4,475 REALTOR® members.
The REALTOR® Association of Greater Fort Lauderdale (RAGFL) is one of the
largest REALTOR® associations in the state of Florida. RAGFL has two locations
in Broward County, one in Tamarac, and one in Fort Lauderdale.
Real Estate Business Services Inc. (REBS) is a subsidiary of the CALIFORNIA
ASSOCIATION OF REALTORS® (C.A.R.) and is the leading provider of real estate
products and services to practitioners nationwide. Through its zipLogix joint
venture with the NATIONAL ASSOCIATION OF REALTORS® (NAR), REBS develops and
distributes the ZipForm® and WINForms® electronic forms software, available to
more than 1 million REALTORS® nationwide. For more information on Clarus™
MarketMetrics™, go to
www.clarusresource.com.