For release:
Thursday, March 26, 2009

Fresno, Lake County, Madera County, and Merced County REALTOR® associations become charter providers of calREDD™, the statewide Multiple Listing Service

LOS ANGELES (March 26) – calREDD™ today announced that the Fresno Association of REALTORS®, the Lake County Association of REALTORS®, the Madera County Association of REALTORS®, and the Merced County Association of REALTORS® have joined the statewide Multiple Listing Service (MLS) as charter providers.

calREDD™, an acronym for California Real Estate Dynamic Data, embodies the long-term vision of creating one database for all California real property, with advanced technology that goes beyond current MLS systems.

“Our leadership team was impressed with both the technology and the product flexibility offered by calREDD™,” said Fresno Association of REALTORS® 2009 President Jared Martin. “We are excited to be a charter provider of products and services offered by the statewide MLS and look forward to a productive relationship.”

“Our association prides itself on providing the most efficient and latest technology to our members,” said Lake County Association of REALTORS® 2009 President Anita McKee. “calREDD™ is the wave of the future and we are delighted to be one of the first associations to offer our REALTORS® the opportunity to be in the forefront of the industry with this new MLS platform.”

“We were searching for a new MLS system that provides an innovative way of sharing property information data, is on the leading edge of technology, and is cost-effective and user-friendly,” said Madera County Association of REALTORS® 2009 President E'Mira Torres. “We found that calREDD™ offers all of that and more.”

“calREDD™ underscores our commitment to improve the working lives of our members through technology that's cutting-edge and cost-effective,” said Merced County Association of REALTORS® 2009 President Michele Gabriault-Acosta. “calREDD™ is an innovative tool that we can bring to our members to help them better serve their clients.”

The statewide MLS will allow brokers and agents to access the statewide data through any participating AOR or MLS. Associations and MLSs may be part of the system by using the new vendor as their primary software or by continuing to operate under their current systems and providing data feeds to the statewide database. To date, 68 local REALTOR® associations and multiple regional MLSs representing more than 120,000 members across the state have recognized the importance of a statewide MLS and have signed letters of intent to participate in this critical endeavor.

“The leadership teams of the Fresno, Lake County, Madera County, and Merced County REALTOR® associations are to be commended for recognizing that their members deserve an innovative, reliable, and flexible statewide system that will allow them to access the data they need in a timely and efficient way through calREDD™,” said Mike Silvas, CALMLS chairman and co-owner of Morgan Lane Real Estate, a luxury market brokerage based in Napa, Calif.

The Fresno Association of REALTORS® has been serving Fresno County and surrounding areas for the past 104 years and currently has 2,400 REALTOR® members.

The Lake County Association of REALTORS®, based in Lakeport, Calif., serves more than 570 members.

The Madera County Association of REALTORS®, with 130 members, has served Madera County communities for more than 50 years.

The Merced County Association of REALTORS® is located in the heart of the San Joaquin Valley, the Gateway to Yosemite. Founded in 1944, the association serves more than 400 members.

Leading the way...® in California real estate for more than 100 years, the CALIFORNIA ASSOCIATION OF REALTORS® (www.car.org) is one of the largest state trade organizations in the United States, with nearly 180,000 members dedicated to the advancement of professionalism in real estate. C.A.R. is headquartered in Los Angeles.