For release:
Monday, Sept. 28, 2009

CALIFORNIA REALTOR^® EXPO 2009 in San Jose Oct. 6-8

2010 Housing Market Forecast set for Oct. 7

LOS ANGELES (Sept. 28) – CALIFORNIA REALTOR^® EXPO 2009, the state’s largest real estate trade show, is scheduled for Oct. 6 to Oct. 8 at the San Jose Convention Center in San Jose, Calif.  Featuring cutting-edge seminars, hot new products, and networking opportunities, CALIFORNIA REALTOR^® EXPO 2009 will feature more than 150 exhibit booths and is expected to attract more than 7,000 attendees. Tech Tuesday on Oct. 6 provides a full day of comprehensive technology training for REALTORS^®.

Highlights of CALIFORNIA REALTOR^® EXPO 2009 and Tech Tuesday include:

Tuesday, Oct. 6

“Text, Tweet, and Sell: A Dialogue on Tech’s Possibilities for Today’s Agents”
10 a.m. – 11:30 a.m.
With technological opportunities continually on the rise, it’s now more important than ever to stay dialed in and up to speed on technology’s impact on the real estate industry. C.A.R. Executive Vice President Joel Singer launches Tech Tuesday with a power-packed panel discussion on technology’s role in real estate, featuring a select panel of tech-savvy REALTORS^® and brokers eager to share their insights on how they’ve used technology to propel their real estate careers.

“Technology Tips & Techniques: Keep Clients and Deliver Results”
12 Noon – 1:30 p.m.
Business speaker and entertainer Bodine Balasco will present the “Structure of the of the Generative Creative Process," to help attendees develop effective strategy and follow-through for creating results, even in the face of challenging circumstances and limited resources.

Wednesday, Oct. 7

“2010 Housing Market Forecast Luncheon”
12 Noon - 1:30 p.m.
Prepare for the year ahead with C.A.R. Vice President and Chief Economist Leslie Appleton-Young as she presents the Association’s 2010 Housing Market Forecast.  Appleton-Young will share valuable information and insights about California’s housing market, including projected home sales, median prices, housing affordability, and mortgage rates and availability.

“Unlocking the Mystery of Short Sales”
4 p.m. – 5 p.m.
Broker Associate Kathy Mehringer will help attendees unlock the mystery of the short sale transaction. She’ll review how to prepare, package, and position an offer; recognize common pitfalls, risks, and rewards; and enhance negotiating skills with specific tips, techniques, and tactics.  At the end of Mehringer’s session, attendees will be able to successfully complete a short sale, counsel clients effectively, and manage both buyer and seller expectations throughout the transaction.

Thursday, Oct. 8

“ Life Would Be Easy If It Weren't for Other People”

12 Noon – 1:30 p.m.
Presenter: Connie Podesta
Understanding how to communicate effectively during challenging moments in life can make or break a deal, determine outcomes, and affect the ability to achieve success and happiness in professional and personal life. Through her insights into the fascinating world of human behavior, Podesta will teach attendees how to handle relationships with other people and empower them with the knowledge to be wiser, healthier, happier, and richer both personally and  professionally.

 
“The New Normal: What Recovery Means in 2010”

2:30 p.m. – 4 p.m.
Join C.A.R. Vice President and Chief Economist Leslie Appleton-Young and a panel of renowned economists as the experts weigh in on the recession, the stock market, home loans, unemployment, and other critical issues. Panelists include: Richard Green, director of the Lusk Center for Real Estate at the University of Southern California; Glenn E. Crellin, director of the Washington Center for Real Estate Research at Washington State University; and Jack Kyser, chief economist, Los Angeles County Economic Development Corporation.

Journalists who would like to attend CALIFORNIA REALTOR^® EXPO 2009, please e-mail Mark Giberson at markg@car.org or call (213) 739-8304.  For more info on CALIFORNIA REALTOR^® EXPO 2009 and Tech Tuesday, visit www.realtorexpo.org.

Leading the way ...^® in real estate news and information for more than 100 years, the CALIFORNIA ASSOCIATION OF REALTORS^® (www.car.org) is one of the largest state trade organizations in the United States, with nearly 163,000 members dedicated to the advancement of professionalism in real estate. C.A.R. is headquartered in Los Angeles.

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