For immediate release: June 14, 2009

Chief Economist Leslie Appleton-Young to kickoff “Gain the Edutizing Edge” in San Francisco on Aug. 4

LOS ANGELES (June 14) — Real Estate Business Services® (REBS®) in conjunction with the CALIFORNIA ASSOCIATION OF REALTORS® (C.A.R.) is pleased to announce that C.A.R. Chief Economist Leslie Appleton-Young and a dynamic group of real estate experts will share their knowledge with REALTORS® at a special program “Gain the EDUTIZING Edge: How to build your business by giving today's buyers and sellers what they really value--local market insight!” The program will be held Aug. 4, the day before Inman’s Real Estate Connect in San Francisco at the Palace Hotel.

“This is a great opportunity for California REALTORS® to learn how to effectively support and educate consumers,” said C.A.R. President James Liptak. “The EDUTIZING concept takes the real estate marketing relationship in a new direction through a variety of different platforms. We’ve assembled a fantastic group of national real estate experts, including our own Leslie Appleton-Young, to share their ideas on this new method.”

Additional confirmed speakers include: Matthew Borland, ,managing broker and partner of Zephyr Realty in San Francisco; Chris Bartle, CEO of Green Key Real Estate in San Francisco; Allan Dalton, president of Top 5 in Real Estate Network®; Matt Dollinger, performance coach of @properties in Chicago; Peter Krause cofounder of Terradatum Inc.; Sean O’Toole, CEO of ForeclosureRadar.com™; Maria Marchetti, REALTOR® with Pacific Union/GMAC in San Francisco; Jeff Brooks, San Francisco Real Estate blogger; and Errol Samuelson, president of Realtor.com.

The purpose of “Gain the EDUTIZING Edge” is to give REALTORS® more effective ways to connect with today’s home buyers and at the same time, emphasize the value of their market expertise. Session topics include: Growing Your Business by Positioning Yourself as an Expert in Your Local Marketplace, Telling Your Online Story and Using Mobile to Position Yourself as an Expert. Attendees also can stay for the networking cocktail reception immediately following the classes.

Members of C.A.R. get a special registration rate of $59 for the EDUTIZING program only. A discounted $329 rate also is available for the entire Inman Conference. For more information and to register for “Gaining the EDUTIZING Edge” visit http://www.car.org/tools/330771/.

REBS® is a subsidiary of the CALIFORNIA ASSOCIATION OF REALTORS® (C.A.R.) and is the leading provider of real estate products and services to practitioners in California.

Leading the way...® in California real estate for more than 100 years, the CALIFORNIA ASSOCIATION OF REALTORS® (www.car.org) is one of the largest state trade organizations in the United States, with nearly 155,000 members dedicated to the advancement of professionalism in real estate. C.A.R. is headquartered in Los Angeles.