For release:
Tuesday, June 23, 2009

Chico and Oroville REALTOR® associations join calREDD™, the statewide Multiple Listing Service

LOS ANGELES (June 23) – calREDD™ today announced that the Chico Association of REALTORS® and the Oroville Association of REALTORS® have joined calREDD™, the statewide Multiple Listing Service (MLS).

calREDD™, an acronym for California Real Estate Dynamic Data, embodies the long-term vision of creating one database for all California real property, with advanced technology that goes beyond current MLS systems.

“We’re very excited that the members of our association will be able to utilize this amazing technology,” said Linda Almlie, 2009 president of the Chico Association of REALTORS®. “The calREDD™ statewide MLS software is fast, intuitive, and tailored to our members’ needs. We can’t wait to get our hands on it!”

“We at the Oroville Association of REALTORS® are very excited to be joining calREDD™ on its journey to a statewide Multiple Listing Service,” said Julie Miller, 2009 president of the Oroville Association of REALTORS®. “We look forward to making the latest and greatest MLS technology available to our members.”

The statewide MLS will allow brokers and agents to access the statewide data through any participating AOR or MLS. Associations and MLSs may be part of the system by using the new vendor as their primary software or under a hybrid arrangement using an association’s existing vendor connecting to the statewide system through calREDD™ for the rest of the data. To date, 68 local REALTOR® associations and multiple regional MLSs representing more than 120,000 members across the state have recognized the importance of a statewide MLS and have signed letters of intent to participate in this critical endeavor.

“The leadership teams of the Chico and Oroville associations have recognized the tangible member benefits inherent in a statewide MLS,” said Mike Silvas, CALMLS chairman and co-owner of Morgan Lane Real Estate, a luxury market brokerage based in Napa, Calif. “Through their leadership, members will have access to a statewide MLS that’s innovative, reliable, and flexible, with access to the data they need in a timely and efficient way.”

The Chico Association of REALTORS® serves nearly 500 real estate professionals in Butte County and neighboring Glenn County.

The Oroville Association of REALTORS® provides services to more than 200 real estate professionals in the Oroville area and is dedicated to safeguarding and advancing the interests of real estate owners, as well as promoting and maintaining high standards of conduct in the real estate profession.

Leading the way…® in California real estate for more than 100 years, the CALIFORNIA ASSOCIATION OF REALTORS® (www.car.org) is one of the largest state trade organizations in the United States, with nearly 155,000 members dedicated to the advancement of professionalism in real estate. C.A.R. is headquartered in Los Angeles.

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