For release:
February 25, 2009

calREDD™ launches new Web site

LOS ANGELES (Feb. 25) – calREDD™, a service provided by CALMLS, the statewide Multiple Listing Service, launched its new Web site at www.calredd.com.

The site provides information for REALTORS® about calREDD™ products, services, rules, policies, and much more.

The site includes the following information:
.  Services offered by calREDD™
.  Product demos and videos
.  Calendar of upcoming events and product demonstrations
.  Frequently Asked Questions
.  Dedicated informational sections for brokers and local REALTOR® associations

“For many years it has been the vision of California REALTORS® to have one database to input and search all California real property, regardless of property type, location, or status,” said Mike Silvas, CALMLS chairman and co-owner of Morgan Lane Real Estate, a luxury market brokerage based in Napa, Calif. “The calREDD™ Web site presents us with a one-stop portal to introduce members to this critical initiative.”

Last month, CALMLS’s technology vendor, Concentric Software, conducted standing-room only demonstrations, with local REALTOR® associations vying for priority to utilize the system for their respective MLSs. Concentric Software, located in Rocklin, Calif., will provide a notable and clearly visible leap forward from current MLS software, and is built on a platform that can adapt to ever-changing technology needs. To date, 69 local REALTOR® associations and three regional MLSs representing more than 120,000 members across the state already have signed letters of intent to participate in CALMLS.

The calREDD™ Web site can be accessed by visiting www.calredd.com.

Leading the way...® in real estate news and information for more than 100 years, the CALIFORNIA ASSOCIATION OF REALTORS® (www.car.org) is one of the largest state trade organizations in the United States, with more than 175,000 members dedicated to the advancement of professionalism in real estate. C.A.R. is headquartered in Los Angeles.

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