For release: August 17, 2009
Arcadia Association of REALTORS® offers Clarus MarketMetrics® as a member
benefit
LOS ANGELES (Aug 17) – Real Estate Business Services Inc. (REBS®) today
announced that the Arcadia Association of REALTORS® (AAR) has signed an
agreement to provide Clarus MarketMetrics® as a member benefit to its more than
1,700 REALTOR® members. AAR is the tenth REALTOR® association that uses MRMLS
as its multiple listing provider to provide Clarus MarketMetrics® as a member
benefit.
“Informing consumers about the state of our local market using data from our
MLS is an invaluable tool for a REALTOR®,” said AAR President Andy Bencosme.
“Clarus MarketMetrics® gives our members this information in a quick and
easy-to-interpret format while at the same time differentiating them from the
competition.”
Clarus MarketMetrics® generates market and price-point analysis charts and
reports derived from MLS data for REALTORS® to share with their clients. These
reports are invaluable as a prospecting tool, an aid to setting seller
expectations, or as a companion set of data to justify a buyer’s offer.
“If you want to fully engage consumers in today’s market, REALTORS® have been
given a great tool in the Clarus MarketMetrics® product,” said Art Carter,
MRMLS CEO. Multi Regional Multiple Listings Service (MRMLS) is the MLS provider
for AAR members. “With data pulled daily from our MLS, REALTORS® are empowered
with localized market trend and price-point discussions with their clients and
prospects.”
Clarus MarketMetrics® is powered by Terradatum Inc., a provider of real estate
technology products based in Glen Ellen, Calif. All agreements regarding the
MLS data are between Terradatum and the participating MLS. Terradatum has been
generating real estate technology solutions since 1994. In addition to Clarus
MarketMetrics®, Terradatum has several other bold and exciting real estate
technology products: BrokerMetrics® and BrokerMetrics® Web Tools.
The purpose of the Arcadia Association of REALTORS® is to serve its membership
in developing and promoting programs and services that will enhance the
members’ freedom and ability to conduct their individual businesses
successfully with integrity, professionalism and competency, and through
collective action, to better serve the public and promote the preservation of
real property rights. AAR provides services to the jurisdiction covering the
areas of Sierra Madre, Monrovia, Duarte and Bradbury and surrounding cities in
the San Gabriel Valley.
Representing nearly 30,000 MLS subscribers, MRMLS is governed by the brokerage
community, and owned by Inland Valleys, Tri-Counties, Palos Verdes Peninsula,
Arcadia, Citrus Valley, East Valley, Inglewood, Montebello, South Bay,
Southwest Riverside County, The Inland Gateway, and West San Gabriel Valley
associations of REALTORS®.
REBS® is a subsidiary of the CALIFORNIA ASSOCIATION OF REALTORS® (C.A.R.) and
is the leading provider of real estate products and services to practitioners
in California. For more information on providing Clarus MarketMetrics® as a
member benefit call (213) 739-8214 or e-mail
clarus@car.org.
Leading the way...® in California real estate for more than 100 years, the
CALIFORNIA ASSOCIATION OF REALTORS® (www.car.org) is one of the largest state
trade organizations in the United States, with more than 163,000 members
dedicated to the advancement of professionalism in real estate. C.A.R. is
headquartered in Los Angeles.