For release: May 4, 2009
Six associations of REALTORS® belonging to MRMLS offer Clarus
MarketMetrics® as a member benefit
LOS ANGELES (May 4) – Real Estate Business Services Inc. (REBS®) today
announced that four more local association of REALTORS® that use Multi
Regional Multiple Listings Service (MRMLS) signed agreements to provide
Clarus MarketMetrics® as a member benefit to their approximately 13,000
REALTOR® members. The following Associations are joining Inland Valley and
Tri-Counties in this offering: Montebello, Palos Verdes Peninsula, South
Bay, and Southwest Riverside.
“By arming REALTORS® with relevant market data, generated by Clarus
MarketMetrics®, we are providing members with tools necessary to enhance
their expertise and differentiate themselves from competitors,” said South
Bay Association of REALTORS®’ member and C.A.R. President-Elect, Steve
Goddard.
Clarus MarketMetrics® generates market and price-point analysis charts and
reports derived from MLS data for REALTORS® to share with their clients.
These reports are invaluable as a prospecting tool, an aid to setting
seller expectations, or as a companion set of data to justify a buyer’s
offer.
“Many times statistics can be overwhelming,” said Art Carter, CEO of Multi
Regional Multiple Listings Service (MRMLS). “Clarus MarketMetrics® makes it
easy to interpret our MLS trends in a very visual and easily accessible
way. From listing presentations to price-point discussions, this tool can
be an asset to all of our members.”
“We’re extremely happy that these associations chose to join the other
associations nationwide that are now offering Clarus MarketMetrics® as a
member benefit, bringing the total to 37,” said REBS Chairman Liz
Fitzgerald. Clarus MarketMetrics® also is available on an individual basis
through more than 75 associations and MLSs nationally.
Clarus MarketMetrics® is powered by Terradatum Inc., a provider of real
estate technology products based in Glen Ellen, California. All agreements
regarding the MLS data are between Terradatum and the participating MLS.
Terradatum has been generating real estate technology solutions since 1994.
In addition to Clarus MarketMetrics®, Terradatum has several other bold and
exciting real estate technology products: BrokerMetrics® and BrokerMetrics®
Web Tools.
The MRMLS delivers, through local member associations, the most affordable,
reliable, and convenient listing technology service available, and to
provide products and services that support REALTORS® in maximizing use of
property data to achieve business goals. Representing nearly 30,000 MLS
subscribers, MRMLS is governed by the brokerage community, and owned by
Inland Valleys, Tri-Counties, Palos Verdes Peninsula, Arcadia, Citrus
Valley, East Valley, Inglewood, Montebello, South Bay, Southwest Riverside
County, The Inland Gateway, and West San Gabriel Valley Associations of
REALTORS®.
REBS® is a subsidiary of the CALIFORNIA ASSOCIATION OF REALTORS® (C.A.R.)
and is the leading provider of real estate products and services to
practitioners in California. For more information on providing Clarus
MarketMetrics® as a member benefit call (213)739-8214 or email clarus@car.org.
Leading the way...® in California real estate for more than 100 years, the
CALIFORNIA ASSOCIATION OF REALTORS® (www.car.org) is one of the largest
state trade organizations in the United States, with more than 155,000
members dedicated to the advancement of professionalism in real estate.
C.A.R. is headquartered in Los Angeles.
