Real Estate Broker Owner Solutions releases Real Estate Profit Navigator^TM

LOS ANGELES (Feb. 19)- Real Estate Broker Owner Solutions (REBOS) today announced the release of Real Estate Profit Navigator^TM, a subscription-based Internet tool designed to assist brokers and managers with the heavy lifting of financial metrics, analysis, benchmarking, business modeling, and company valuation.

Real Estate Profit Navigator^TM begins where top accounting packages leave off, importing financial data to produce rich data reports detailing a brokerage's or office's financial health. Features include:

• · the ability to plan changes to income and expenses and create a business model for improvement through "What If" analysis and reporting. These reports can then be used for comparison and benchmarking when tracking practical implementation of changes;
• ·the ability to compare combined and segmented national aggregation of performance data provided by Steve Murray and "Real Trends." These data enable users to compare their company with a region, company size, combined national average, and the Real Trends top 20 percent national brokerage firms on a month-to-month, quarter-to-quarter and year-to-year basis; and
• ·a Company Valuator that, based on data entered by the brokerage, will provide an approximation of the brokerage's estimated value. The Company Valuator is powered by "Real Trends" and Steve Murray.

"Real Estate Profit Navigator is a unique tool that enables brokerages and managers to look inward to their financial wellbeing in an easy-to-use and simplified format," said Michael McGrew, chairman of the REBOS board of directors. "By being able to compare their data against Real Trends performance data, brokers and managers can better understand where they are performing well, and where there is need for improvement. Considering the current market, Real Estate Profit Navigator can be a vital asset for tracking revenue and controlling expenses for one office or across an entire organization."

"The release of Real Estate Profit Navigator marks a significant milestone for brokerage performance measurement and analysis," said Steve Murray, president of Real Trends and Murray Consulting. "Brokerages can now take advantage of the Real Trends performance data like never before with segmented and combined performance data comparison built in. With Profit Navigator, brokerages can now measure their financial performance without having to run complex calculations or create complicated spreadsheets. Real Estate Profit Navigator provides the most relevant brokerage financial data in a simplified format, making it easy to quickly assess their financial health."

Real Estate Profit Navigator^TM retails for $29.99 per month, with additional packages $9.99 per office. An annual subscription is required. For more information, e-mail brokerinfo@rebos.com or call (213) 739-8274.

REBOS is a partnership between Real Estate Business Services (REBS), a subsidiary of the CALIFORNIA ASSOCIATION OF REALTORS® (C.A.R.), and Real Estate Business Resources (REBR), a subsidiary of the KANSAS ASSOCIATION OF REALTORS®.