For release:
Monday, Oct. 6, 2008

CALIFORNIA REALTOR^® EXPO 2008 in Long Beach Oct. 14 -16

2009 Housing Market Forecast Oct. 15

LOS ANGELES (Oct. 6) – CALIFORNIA REALTOR^® EXPO 2008, the state’s largest real estate trade show, is scheduled for Oct. 14 to Oct. 16 at the Long Beach Convention Center in Long Beach, Calif. Featuring cutting-edge seminars, hot new products, and networking opportunities, CALIFORNIA REALTOR^® EXPO 2008 will feature more than 200 exhibit booths and is expected to attract more than 10,000 attendees. Tech Tuesday on Oct. 14 provides a full day of comprehensive technology training for REALTORS^®.

Highlights of CALIFORNIA REALTOR^® EXPO 2008 and Tech Tuesday include:

Tuesday, Oct. 14

“Wired for Change: Industry Experts' Take on Technology and The Future of Real Estate”
10 a.m. – 11:30 a.m.
Panel featuring Brad Inman, founder of Inman News and TurnHere.com; Mike Silvas, president and co-owner of Morgan Lane real estate brokers; and Jeff Culbertson, executive vice president, Southwestern Region of Coldwell Banker Residential Brokerage-NRT, LLC. Moderated by C.A.R. Executive Vice President Joel Singer.

“The Rise of the Machine: How Technology Is Changing the Buying and Selling of Real Estate”
12 noon – 1:30 p.m.
Ed Dilworth, CEO, Conspiracy Media Group, will help REALTORS^® grasp hold of the implications of new and emerging technologies and how to plot a course for incorporating them in their business practices in order to keep pace with the changing patterns and preferences of the buying public.

Wednesday, Oct. 15

Going Green: What It Takes to be "Green" and Why Every REALTOR^® Needs to Get There
10 a.m. – 11:30 a.m.
Green and sustainable business practices are more than a trend. Sustainable alternatives to the way we work, live, and play are fast-becoming a necessity that progressive individuals and organizations are quickly embracing, not only as a way to address eco-issues concerning the environment, but to put more money on their bottom line. Join several "green" REALTORS^® and members of C.A.R.'s Green Task Force for this informative and vital panel discussion on how small changes in the way you conduct your office and home life can reap significant benefits for both the environment and your business.
(This panel will be repeated on Thursday from 9 a.m. to 10:30 a.m.)

2009 Housing Market Forecast Luncheon
12 noon - 1:30 p.m.
C.A.R. Chief Economist Leslie Appleton-Young presents the Association’s 2009 Housing Market Forecast.

Green Keynote: “Live Simply So Others Can Simply Live”
2 p.m. – 3:30 p.m.
Join Ed Begley Jr., actor, director, inventor, and perhaps one of Hollywood's biggest advocates for green and sustainable-living issues, in this special keynote session being offered as part of C.A.R.'s efforts to raise member awareness about environmentally sound practices.

DRE Forum With Commissioner Davi
2 p.m. to 3:30 p.m.
California Dept. of Real Estate (DRE) Commissioner Jeff Davi will host an open dialogue between the REALTOR^® community and the DRE. The Commissioner will deliver an update on the DRE's key focus areas, including licensing activities and legislative issues, followed by a question and answer session with the audience.

Thursday, Oct. 16

“The Starbucks Experience”
12 noon to 1:30 p.m.
Joseph A. Michelli, Ph.D., best-selling author, organizational psychologist, business consultant, and radio host will share his findings from his in-depth analysis of the Starbucks business model and the popular coffee chain's highly successful customer service platform, which he has compiled in a national bestseller: “The Starbucks Experience: 5 Principles for Turning Ordinary into Extraordinary.”

The Financial Crisis: What Lies Ahead?
2 p.m. – 3:30 p.m.
The subprime mortgage fallout, rising defaults on home loans, and lower home prices have each had their separate and collective impact on California's housing market this last year. Join C.A.R. Vice President and Chief Economist Leslie Appleton-Young; Richard Green, director and Lusk chair in Real Estate at the University of Southern California Lusk Center for Real Estate; Nancy Dayton Sidhu, vice president and senior economist, Kyser Center for Economic Research; Stuart Gabriel, Arden Realty chair and professor of Finance, and Director of the Richard S. Ziman Center for Real Estate at UCLA; and John Karevoll, chief analyst, DataQuick for an interactive panel discussion about the economic factors impacting the future of California's housing market.

Journalists who would like to attend CALIFORNIA REALTOR^® EXPO 2008, please e-mail Mark Giberson at markg@car.org. For more info on CALIFORNIA REALTOR^® EXPO 2008 and Tech Tuesday, go to www.realtorexpo.org.

Leading the way...^® in real estate news and information for more than 100 years, the CALIFORNIA ASSOCIATION OF REALTORS^® (www.car.org) is one of the largest state trade organizations in the United States, with nearly 175,000 members dedicated to the advancement of professionalism in real estate. C.A.R. is headquartered in Los Angeles.

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