The MLS®/CLAW™ Provides Clarus™ MarketMetrics
For release:
Tuesday, July 8, 2008
LOS ANGELES (July 8) – Real Estate Business Services Inc. (REBS) today
announced that the Combined L.A./Westside Multiple Listing Service Inc. (The
MLS®/CLAW™) has signed an agreement to provide Clarus™ MarketMetrics as a free
member benefit. Clarus™ MarketMetrics retails for $360 for an annual
subscription.
The MLS®/CLAW™, with nearly 14,000 MLS members, is among the growing number of
REALTOR® associations nationwide providing their members with the competitive
advantage they need in today’s challenging marketplace.
Clarus™ MarketMetrics is designed to enhance a REALTOR®’s real estate market
knowledge using market-oriented, comprehensive Web-based tools. Launched April
1, Clarus™ MarketMetrics positions the REALTOR® as the consumer’s trusted
advisor by providing up-to-date, relevant local market data that even the
savviest client will value.
“We are continuously looking for new ways to meet the needs of CLAW™ members,
especially in today’s challenging market,” said Annie Ives, CEO of The
MLS®/CLAW™. “We’re especially interested in identifying and then securing
access to innovative, cutting-edge technology tools that will enable our
members to remain competitive while enhancing their value to consumers.”
“The easy-to-read visual reports in Clarus™ MarketMetrics make it simple for
our members to set realistic market expectations with their clients right from
the start,” said The MLS®/CLAW™ President John Winther. “It’s difficult to
recover from an overpriced listing that sits on the market.”
Clarus™ MarketMetrics is one of the latest tools in the Clarus™ REsource
product line provided by REBS.
The MLS®/CLAW™ is a regional multiple listing service serving the Beverly
Hills/Greater Los Angeles Association of REALTORS®, the Malibu Association of
REALTORS®, and the Southwest Los Angeles Association of REALTORS®. The
MLS®/CLAW™ serves real estate agents and brokers throughout Los Angeles County,
including the area from downtown Los Angeles to the Pacific Ocean and Malibu;
the San Fernando and Conejo valleys; and from Burbank, Pasadena, Glendale and
adjacent areas to Palos Verdes and San Pedro.
Clarus™ Market Metrics is powered by Terradatum Inc., a provider of real estate
technology products based in Glen Ellen, Calif. All agreements regarding the
MLS data are between Terradatum and the participating MLS.
Real Estate Business Services Inc. (REBS) is a subsidiary of the CALIFORNIA
ASSOCIATION OF REALTORS® (C.A.R.) and is the leading provider of real estate
products and services to practitioners in California. Through its RE FormsNet
(REFN) subsidiary, REBS is the creator of ZipForm® and WINForms® electronic
forms software, available to more than 1,055,000 REALTORS® nationwide.
Leading the way...® in California real estate for more than 100 years, the
CALIFORNIA ASSOCIATION OF REALTORS® (www.car.org) is one of the largest state
trade organizations in the United States, with nearly 175,000 members dedicated
to the advancement of professionalism in real estate. C.A.R. is headquartered
in Los Angeles.