C.A.R.’s new 2012 consumer advertising campaign, “California REALTORS®. Champions of Home,” launched Monday, April 16. This year, C.A.R. continues to focus on showing the value of working with a REALTOR®. But before the televisions commercials, radio spots, and online banners start airing, C.A.R. created this video which showcases some of the exciting new components of this year’s campaign.

Commercials, radio-traffic reads, and online banners have started airing throughout California.