C.A.R.’s annual REALTOR® advertising campaign officially kicks off today with television commercials airing in Los Angeles, Sacramento, San Francisco, and San Diego.
Using the same creative as last year, C.A.R.’s campaign once again will focus on the positive impact that REALTORS® have on California’s economy.
Highlights of this year’s campaign include:
Television partnership with Broadcast Network NBC. C.A.R.’s television commercials will run on popular TV shows such as “The Tonight Show with Jimmy Fallon,” “The Today Show,” “The Voice,” “America’s Got Talent,” “The Dr. Oz Show,” and “Ellen.”
Radio commercials dominating Friday drive times on Clear Channel radio stations in San Francisco, Sacramento, Los Angeles, and San Diego.
A new partnership with HGTV, which will promote a $10,000 room makeover sweepstakes, courtesy of NBC! Stay tuned for more information and details about this exciting giveaway!
Updated consumer website with valuable information on the home buying and selling processes
A new social media offering titled REALTOR® RealTalk, which allows members to customize and share their best dos and don’ts for buying, selling, and staging a home.
Online and mobile ads running on REALTOR.com, NBCLosAngeles.com, NBCBayArea.com, NBCSanDiego.com, and KCRA.com.