Forms AdvisorTMand TutorTM-Which Form to Use and How?
You are in the middle of a complicated transaction
that's uncharted territory for both you and the agent on the other side of
the deal. Wouldn't it be great if you had a little expert guidance to help
take the guesswork out of which standard forms you need to use?
It's for situations like this that Forms AdvisorTM was created.
C.A.R. is proud to launch a new online tool that guides users to the proper
standard form(s) needed for various types of real estate transactions.
Based upon the user input, such as type of transaction (residential,
multi-unit, probate, etc.) and whether the agent represents the buyer or
seller, Forms AdvisorTM directs a user to relevant forms for a
specific transaction. The process is fast and simple to use.
Also available is a companion software, C.A.R. Forms TutorTM. This product is an educational online service that explains the standard forms field-by-field, with audio and text instructions. Both Forms AdvisorTM and C.A.R. Forms Tutortm integrate seamlessly with WINForms Online®.
For additional information about Forms AdvisorTM or C.A.R. Forms TutorTM, please contact the Customer Contact Center at (213) 739-8227.
Market Research
Top Producers Surveyed
· C.A.R. recently surveyed 400 top producers who rank inthe top 5 percent of agents in terms of transaction sides to learn who they are, what makes them top producers, and how they remain top producers. Key findings include:
·Top producers have been in the business for a median of 10 years;
·They work harder than they did two years ago-63 hours per week versus 61 two years ago;
·Nearly six out of 10 have a bachelor's degree;
·Top producers on average are slightly younger (47 years) than all California REALTORS® (50 years);
·All top producers had at least one personal assistant, while 55 percent had a licensed assistant working for them;
·While the closed escrows ranged from 15 to 400 in 2006, the median number of escrows for the entire sample was 32; and
·Farming generated 79 percent of top producers' business.
Top producers' advice to new agents' The top two answers were: Outwork the competition (48 percent); and study what top producers do and copy them (37 percent).
For more information or to order the survey, go directly to http://store.car.org/Default.aspx?tabid=135 .
C.A.R. Events
Legislative Day and REALTOR® Showcase
Each June, as part of C.A.R.'s mid-year business meetings, thousands of REALTORS® converge on the state Capitol and meet with legislators to discuss issues of relevance to real estate practitioners. This year's C.A.R. Legislative Day will be held June 4. To learn more about participating in this event, visit http://gov.car.org or call (800) 337-9285.
Another event, held in conjunction with Legislative Day, is California REALTOR® Showcase. The Showcase (pictured above) will feature more than 100 exhibit booths to help you stay abreast of the latest real estate products and services, as well as a special luncheon, where a mid-year economic forecast for the state's housing market will be presented. The Showcase will be held June 4 and 5, at the Sacramento Convention Center.
more, visit www.car.org/showcase .
Show Highlights
· Thu., June 5: A 3-hour course will be available for CE credits (consumer protection): "Foreclosures and Distressed Properties," held from 8 a.m. to 11 a.m. Cost is $45.
· Mid-year Market Luncheon, from
noon to 11:30 a.m. to 1 p.m. on Thu., June 5. Cost is $50 for members; $65
for non-members.
·"Short Sales Made Easy Through Loss Mitigation," from 4
p.m. to 5:30 p.m. on June 5, is a non-CE class available to members for $20
and non-members for $50
·The Exhibit Hall, which is free to C.A.R. members, is openfrom noon to 5 p.m. on Wed., June 4, and 10 a.m. to 4 p.m. on Thu., June 5.
Newscan
Business briefs & bottom-line boosters
Under Construction ...www.car.org
Your Association's Web site is undergoing a major redesign that will leave the old site in the dust of the last century. Members and consumers visiting the revamped site will find greater functionality, better search capabilities, and a site that will beckon many return visits. The newly designed, user-friendly Web site will be unveiled in May. It will serve as your one-stop portal to Association news, events, and services, plus incorporate new media-video, podcasts, videocasts, and an interactive Association calendar-and feature many more enhancements.
Member Benefits
Consumer Ad Campaign to Hit the Airwaves
On April 21, C.A.R. will launch its 2008 Consumer Advertising Campaign that highlights the value REALTORS® bring to the transaction. The $2.1 million campaign features two new radio spots targeting buyers (andone 2007 ad targeting sellers), updated interactive Web banners placed on popular Web sites, and search engine marketing on Yahoo! and Google directing consumers to an updated microsite, www.yourpieceofcalifornia.com , that reinforces key messages of the radio ads while providing valuable information for consumers when buying or selling a home. This new campaign will be a continuation of the 2007 "Your Piece of California" campaign, with several differences. First, two Spanish-language ads-one targeting buyers and one targeting sellers-will appear on Spanish-language radio stations in five markets.
You also can adopt the campaign and can customize it for your own use. Visit C.A.R.Online (www.car.org ), and click on the "2008 Consumer Advertising Campaign" button on the home page. You can listen to the radio spots, view the Web banner ads, and learn more about the campaign and its history.
On C.A.R. Online you'll find downloadable e-mail banners and text that you can insert into e-mails you send to your clients and prospects.The Web site will go live April 21 to coincide with the debut of the new radio ads.
The Web site also remindsconsumers why they should use a REALTOR® in all of their real estate transactions and links to the "Find a REALTOR®" page on C.A.R. Online (www.car.org ).
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