Strategic Planning and Finance Committee
2009 Mega Issues and Strategic Business Objectives

Mega Issue 1      Decreasing reliance on personal service relationships among consumers coupled with skepticism and questioning of the REALTOR® value proposition.

SBO.1    Promote, educate, and increase awareness of the REALTOR® as the knowledgeable and trusted advisor for the real estate consumer.

SBO.2    Provide resources to California REALTORS® to increase their understanding of consumer behavior as it relates to the real estate transaction.

SBO.3    Educate consumers on how buying a home is different from other purchases and why using a REALTOR® is critical to a successful transaction.

Mega Issue 2    Lack of distinction and relevance among consumers between REALTOR®-provided data and data from non-REALTOR® providers.

SBO.1    Reestablish organized real estate MLS data and sites as the “go-to” sources for reliable real estate information for consumers, practitioners, the media, and other users.

SBO.2    Publicly differentiate MLS/REALTOR®-organization data from non-REALTOR data in terms of quality, completeness, and timeliness.

SBO.3    Explore and develop strategic partnerships with non-REALTOR® data providers in an effort to drive business to REALTORS®

Mega Issue 3    Increasing threat to REALTOR® viability and profitability

SBO.1    Develop strategies/technology products & services, that keep the REALTOR® in the center of the transaction, and maximize consumer satisfaction and REALTOR® profitability.

SBO.2    Prepare members to succeed in a changing real estate environment.

SBO.3    Utilize legislative and regulatory vehicles to improve the business environment.

Mega Issue 4    Increasing adverse impact of housing affordability and availability on homeownership and real estate investment.

SBO.1    Promote the legislative adoption of a housing policy at all levels of government to improve affordability and availability.  Actively encourage municipalities to adhere to their own existing standards and building guidelines.

SBO.2    Participate in promoting legislation at all levels of government that creates a freedom for developers to build housing.

SBO.3    Promote the inclusion of housing supply in private, public and public/private programs to provide incentives for businesses to locate and/or expand in California communities.

SBO.4    Identify and implement programs that create a more positive perception of affordable housing on the part of REALTORS® and the general public.

Mega Issue 5 Identify and support candidates and causes that enhance REALTOR® influence at all levels of government.

SBO.1    Mobilize members to participate in the legislative and political process. 

SBO.2    Encourage increased REALTOR® participation in appointed and voluntary public and quasi-public positions.

SBO.3    Ensure that the impact of political funds is maximized through quantitative measurement and evaluation of actual results.

SBO.4    Encourage, develop and participate with existing coalitions to respond to “quality of life” issues and the preservation of private property rights.

Mega Issue 6    Meet the challenges of the growing diversity of the membership and general public.

SBO.1    Increase the active participation of REALTORS® and licensees from diverse backgrounds in organized real estate at the local, state, and national levels to ensure that our membership better represents the diversity of the state’s population.

SBO.2    Develop and refine products and services that effectively serve the needs of increasingly diverse REALTORS®.

SBO.3    Develop programs and tools to assist REALTORSâ and licensees in becoming more successful in the state’s increasingly diverse environment.