Strategic Planning and Finance Committee
2009 Mega Issues and Strategic Business Objectives
on personal service relationships among consumers coupled with skepticism
and questioning of the REALTOR® value proposition.
SBO.1 Promote, educate, and increase awareness of the
REALTOR® as the knowledgeable and trusted advisor for the real estate
SBO.2 Provide resources to California REALTORS® to
increase their understanding of consumer behavior as it relates to the real
SBO.3 Educate consumers on how buying a home is different
from other purchases and why using a REALTOR® is critical to a successful
Mega Issue 2Lack of distinction
and relevance among consumers between REALTOR®-provided data and data from
SBO.1 Reestablish organized real estate MLS data and
sites as the “go-to” sources for reliable real estate information for
consumers, practitioners, the media, and other users.
SBO.2 Publicly differentiate MLS/REALTOR®-organization
data from non-REALTOR data in terms of quality, completeness, and
SBO.3 Explore and develop strategic partnerships with
non-REALTOR® data providers in an effort to drive business to REALTORS®
Mega Issue 3 Increasing threat to REALTOR®
viability and profitability
SBO.1 Develop strategies/technology products &
services, that keep the REALTOR® in the center of the transaction, and
maximize consumer satisfaction and REALTOR® profitability.
SBO.2 Prepare members to succeed in a changing real
SBO.3 Utilize legislative and regulatory vehicles to
improve the business environment.
Mega Issue 4 Increasing adverse impact of housing
affordability and availability on homeownership and real estate
SBO.1 Promote the legislative adoption of a housing
policy at all levels of government to improve affordability and
availability. Actively encourage municipalities to adhere to their
own existing standards and building guidelines.
SBO.2 Participate in promoting legislation at all levels
of government that creates a freedom for developers to build housing.
SBO.3 Promote the inclusion of housing supply in private,
public and public/private programs to provide incentives for businesses to
locate and/or expand in California communities.
SBO.4 Identify and implement programs that create a more
positive perception of affordable housing on the part of REALTORS® and the
Mega Issue 5 Identify and support candidates and causes that
enhance REALTOR® influence at all levels of government.
SBO.1 Mobilize members to participate in the legislative
and political process.
SBO.2 Encourage increased REALTOR® participation in
appointed and voluntary public and quasi-public positions.
SBO.3 Ensure that the impact of political funds is
maximized through quantitative measurement and evaluation of actual
SBO.4 Encourage, develop and participate with existing
coalitions to respond to “quality of life” issues and the preservation of
private property rights.
Mega Issue 6 Meet the challenges of the growing
diversity of the membership and general public.
SBO.1 Increase the active participation of REALTORS® and
licensees from diverse backgrounds in organized real estate at the local,
state, and national levels to ensure that our membership better represents
the diversity of the state’s population.
SBO.2 Develop and refine products and services that
effectively serve the needs of increasingly diverse REALTORS®.
SBO.3 Develop programs and tools to assist REALTORSâ and
licensees in becoming more successful in the state’s increasingly diverse